SEO is more than placing keywords and making backlinks.
When most people think about SEO, they think about a very particular kind of optimization: the kind that includes placing keywords on the pages.
And while that’s an important aspect of SEO, there’s a lot more to it, too. In fact, this is only one aspect of a single form of SEO. If you want to attract as much traffic to your website as you can, you’ll need more than just one kind of optimization.
Why SEO is important?
Search Engine Optimization (SEO) refers to the process used to improve the ranking of a website on search engine results pages (SERPs) on platforms such as Google, Yahoo, or Bing. Developing an SEO plan for your company will help bring customer attention to your website and boost your sales and income. Here’s a little history to explain how search engines, such as Google, use metrics to rank organic search site placements to get you started on your SEO strategy growth.
The search engine aims to produce unbiased data that deliver the knowledge you’re searching for as quickly and precisely as possible. To accomplish this, search engines can classify and rank all related information online in terms of accuracy and importance. There are hundreds of variables involved as search engines rate websites in an organic search. Amazingly enough, they will process billions of data in as little as 0.5 seconds.
The steps you take to optimize your platform will have a significant impact on your SEO ranking. Components such as H1 tags, terms used in your website meta description, content and keyword density, permalinks, and backlinks are some of the many features you can use to improve your rating.
Types Of SEO
Now let’s discuss about the types of SEO:
1. On-page SEO
This is the type of SEO you’re possibly familiar with. On-page optimization involves all the things that the readers can see as they visit your website. That means, for the most part, content. Effective on-page SEO is based on high-quality, insightful content. And not just a little informative—content that’s really going to score high needs to answer challenges that no other pages may solve. The details you share must be top-notch.
The most critical aspect of the SEO page is to make sure your material is amazing. But several other variables make it possible to get a website to perform high in search results. However, on-page SEO goes beyond keywords. Having a platform that is easy for visitors to find is also important—if your guests want more content, but it’s hard to find out where it is, they’re not likely to stick around to check it out. Effective design is also important. In short, you need to concentrate on having a good user interface.
If it looks like it’s all included in the SEO tab, that’s because it’s a big factor, and doing it right is supercritical. All of this optimization is based on the customer, and that’s what you’re hoping to attract, so it’s essential to get it correct.
2. Off-page SEO
Defining SEO off-page is a little more complicated. The first—and perhaps most important—part of off-page optimization is link-building. This is a big part of SEO, and it’s one of the most complicated of all. Having links to your site helps attract users, as it tells Google that other people across the internet respect your content and that your site is authoritative.
Having links from authoritative sources can make a big difference in how your site ranks—and while it’s impossible to quantify the impact of a single link, it’s fair to assume that getting a decent one can provide a strong boost to your rankings. However, obtaining connections from these kinds of websites is incredibly challenging.
Social media is another off-page signal that can make a major difference to your SEO, too. If people chat about your material on Facebook, Twitter, LinkedIn, or other social networks, search engines take that to mean that it’s worth talking about and helping others find it. Getting a piece of content that’s popular on social media gives you a lot of traffic, too, and will boost your SEO as well.
3. Technical SEO
Some people consider technological SEO as a subset of SEO on-page, but we’re going to regard it as a special category. In short, technical SEO is linked to on-page causes, but it has to do with things that go on behind the scenes.
The HTML on each page should also be configured. Using the schema markup to tell the search engines exactly what’s on the website, making it easier for the crawler to find out what your page is about. Using the right form of redirects are all SEO-related considerations.
Speaking of crawlers, making sure the robots.txt file is modified to help crawlers find the right information quicker is also important. Technical SEO sounds daunting, but much of it is driven by the same rules as on-page SEO: you need a strong user interface. If your site is short and easy to access, you’re halfway there. You need to make sure that it’s convenient for Google crawlers to get around, too.
4. Local SEO
Although many businesses still work online, there are also thousands of organisations with a physical location where they need clients. If your customers don’t come through your door, you don’t make money. So it’s important to take that into account when you’re doing your SEO.
There is a range of important measures to local SEO that you won’t need to worry about in a more conventional SEO campaign. For example, make sure you’ve visited your Google My Business page to ensure that your name, address, phone number, opening hours, ratings, and other valuable information is featured prominently in the search results and on Google Maps.
Other stuff like embedding a Google Maps marker on your homepage, applying an area or city to your website names, explanations, and keywords, and showing awards and confidence signals may also make a huge difference not just in identifying local leads but also in converting certain leads into consumers. Successful local ranking is not straightforward, so local SEO should be a high priority for local businesses.
5. App Store Optimization
The optimization of the App Store is somewhat close to the on-page SEO. Although it’s not entirely clear which criteria being used in app store search algorithms, there are fewer factors that you can control, so you need to concentrate on them. Your app title and icon are the first two items anyone will see, so they need to be descriptive and appealing.
The definition needs to be accurate and contain keywords that are likely to be looked for by your customers and similar ones. These keywords can also be used in the meta tags in your description. You may argue that there is also a case for off-page-style app store optimization. If you can create many links to your product, the app store would likely rate it higher in searches. This is likely to be part of a greater SEO effort for the whole company, although this may be achieved directly for an app.
6. YouTube SEO
Like app store optimization, YouTube SEO is a niche form of optimization, but it can make a huge difference with how much traffic you’re receiving. Many people don’t know that YouTube is one of the most popular search engines globally and that the score for popular search is pure gold.
If you can also rate one of your videos on a regular Google quest, you can get an even bigger boost. First of all, the video needs to be amazing. It has to answer questions, solve challenges, or be more fun than what’s out there. If the video is decent, it’ll keep viewers on the website longer, resulting in more feedback and subscribers, and get more shares and favorites.
Your title and description of the video should be descriptive, much like your page’s titles and the introductions to text-based sites. A longer, keyword-rich explanation (without keyword stuffing) will help Google find out what your video is all about. The inclusion of appropriate keyword tags doesn’t hurt either. If you’re worried about keywords, think about what’s generally considered video keywords—these are the queries that Google prominently shows at the top of the regular search list. They’re precious.