SEO audit is done majorly for two reasons:
- You are starting your SEO campaign
- Your website has not been performing on Search Engines.
What is Site Audit?
A site audit is a method for determining the friendliness of a website to rank it higher on a search engine in various fields. Site audit involves all the factors affecting the user-friendliness of a website.
The site audit process is perhaps one of the most challenging components of SEO. First of all, it is a huge undertaking, requiring you to know what to interpret and draw conclusions from the results. Second, the website audit reviews all aspect of the SEO and user interface of the site. It looks at information, technical SEO, connections – external and internal links, in particular broken links – and more.
Need of Site Audit
There are several reasons why you need a site audit or what is the need for it. The major reasons are stated below.
1. Works as a Conversation Booster
You can reevaluate your site’s conversion design through this audit. Perhaps you missed many opportunities in the past to generate leads or sales? You may not be as successful as you thought? As these and multiple other questions are answered by analyzing the platform, more conversions are likely to occur.
2. Optimizes the Site
There are constant changes to the traditional website. New material is introduced, existing sites are updated, and server settings are altered. The website you originally optimized is therefore unlikely to exist any longer – at least not the same way. You can identify and fix many new errors and problems on your website by performing daily website audits.
3. Recognize New SEO Opportunities
The site audit also demonstrates a lot of untapped SEO possibilities. In this phase, you can find underperforming pages for updating, properties not included in the Google index, or technological improvements to enhance your overall user experience.
How To Do Site Audit for SEO?
If you check Google for “SEO site audit tool,” you’ll see many links for free SEO audit software. Many of these products are “lite” variations of the complete subscription tools provided by the provider. Larger organizations may find these techniques helpful or require a more tightly developed SEO platform to minimize the time required to make SEO more scalable. I’ve discussed a few ways to do an SEO site audit.
SEO Audit Checklist
- Properly Structed URLs.
- Delete excess/low quality content
- Enable SSL on the website
- Add relevant content in the meta description tag
- Add proper title tags
- Improve server response time
- Add Schema Markup
- Remove inline css styles
- Optimize image size and add meta description
- Minify your CSS and JS Files