From our own research we have found that over 70% of users will leave a non-mobile friendly website. A responsive website future-proofs for new device sizes, improves search visibility on mobile search platforms and increases mobile sharing. A site designed to be responsive will change to fit the device of your customer and your potential customers. Google's rankings now take into consideration how mobile friendly your site is.
As part of our process we will optimise your website for the device, operating system and intent of your visitors. This means loading speeds are improved across mobile devices, leading to increased conversions and better connections with your customers.
In Googles guide to Building Smartphone-optimised websites they recommend the use of Responsive Web Design (RWD) “...because it has many good aspects”. We will ensure your responsive website is always built utilising best practice and built to Google's own guidelines enhancing the search optimisation benefit for your rankings and visibility in Google.
Managing separate mobile and desktop sites requires two of everything, including search engine optimisation campaigns! Responsive web design solves that by utilising one website regardless of the device its being viewed on. You also will not need to develop new functionality twice as you only ever have one website.