What is better an app or website? Web designers have struggled with this question. While it can be tough to choose between the two, both mediums are used to convey information and promote brands.
A major difference between the two is that websites and apps are developed using two different mediums, a computer and a smartphone respectively.
When you enter an URL is your smartphone; you reach not a normal website but a mobile website. This website is much smaller in size and contains less information than a normal website.
But before you make an opinion, it is better to consider both side of the argument and then consider making a decision.
The major difference between the two is the change in screen size of the two interfaces. A smaller display means less pixels and it requires that there should not be graphics which require a lot of pixels or even images which are a strict no-no.
With a website you have at your disposal a keyboard, but with the help of a mobile phone that may not be the case. This is where a touch screen will come useful, one which will go a long way in making your app more accessible.
Most people access websites on their computer while sitting down on a chair. But, with the help of a smartphone, it can be seen that the user may be running while checking out the app, so making your app features can be used easily on the go. Add-ons like in-built dictionaries and power saving options help optimize user experience.
Most smart phones when compared with computers have a small processor which is fairly slow, so build a simple layout for your app. So don’t think which features work for your website will work for your app. Also, apps which consume much more internet would be considered thumbs down from your users.
Integration with smartphone features
One of the important features of a smartphone is making a call. Phones might not have a fast processors or big screens, but they do enable people to make calls and text, thereby offering an altogether different opportunity for developers, which is missing in desktops. The apps which make use of the smartphone’s function are likely to be more popular.
Targeted Push Notifications
Designers can make use of user’s geographical location to send geographically-targeted push notifications. Entrepreneurs use this information to push information of certain brands across specific regions. Food ordering and taxi-hailing apps are perfect examples of such an approach.
As websites and apps cater to a different set of needs, choosing one over the other would be depriving the business of a potential clientele. Plus with over 3.2 billion internet users in the world, websites and apps are here to stay.