Web design has been brought closer to layman nowadays, as there are a plethora of tools available in DIY format which will help you create websites which can help run your business. The problem with such tools is that there is very little room in creating an unconventional website which will pull users to your business. If you consider hiring a professional web designer then it will go a long way in running your business. This can transform the way people look at your business.
Today users make the first impression of your business in the first few seconds of visiting your website, which is a major buying factor. So you have to create right from the onset a “wow” factor for the website. Clean, intuitive and simple are mantras for creating a great website which will make them come back for more.
Here are some decisions which need to be taken in order to create a great web design:
Do away with Splash: Splash pages, landing pages are just unnecessary when it comes to web design as they stop users from understanding the crux of your business. If the user cannot find what they are looking for in a few seconds then they will move on to the next website in a jiffy. Modern web design is mainly considered to have a homepage interspaced with pop-ups if you wish to convey some message to the users. You get to the point fast, and your customer will too!
Inconsistency will kill the look: Inconsistent color combinations, lack of typographical consistency such as disparate fonts, sizes adds clutter to the web page and kill its appeal. Aesthetics are important to keeping the visitors hooked and looking, and clutter and clumsiness are sure fire ways to putting the customer off. Moreover, your website design must be consistent with your branding guidelines, so that people can relate to it.
Complex Navigation Deters: Having complex navigation is a certain no-no. With the patience level and attention spans of the customer, it is tough to make the users go through scores of web pages to find what they are looking for. Ideally, the homepage menu bar should be able to guide the users easily, make use of a horizontal bar along with short descriptive labels that outline most of the actionable. Keep drop-downs to a single level and keep the search bar visible.
Not making the Logo Direct Back to the Homepage: Making the homepage not directable from clicking the logo is a mistake, most users click on the logo to move back to the homepage. All you need to do is place the <img> tag in between the <a> and another </a> tag and you will be good to go.
Big and Bulky Images: Using too large images make the website bulky and slow down site loading speed. According to a survey of Adobe, 39% of users moved away from the website because the images were taking too long to load. Use online image optimizers such as Optimizilla and resize your image pixels. This is especially true for mobile optimization as they are the preferred medium of surfing the net.
Use Graphics instead of text: Google algorithm is not meant to crawl images and graphics on a website but content in the text which are written on it. Hence, it is a bad idea to use images for your text content. It will not only negatively impact your SEO statistics, but make the website slow.
Fake Images fall flat: Some websites use more attractive stock image instead of the real data representation of the product. This will create a good pull initially but users will understand that the representation is fake and this will affect the integrity of the company. Instead of this use original images which reflect your product and your company, you will be more respected for that.
Not Using White to Your Advantage: White space is one of the most underrated and unused tool in web design. It can make your product stand out and add classy sophistication to your product. Instead of using a bunch of cheesy colors, white tends to sooth the eye, so use it interspaced with other colors with white to create a pop out effect.
Automated music- A Distraction: Having your website along with music is a definite wrong thing and more importantly a distraction. Most of the people who access your website will have accessed it at work, and the blaring music will affect the atmosphere of work as it will distract the whole bay. Moreover, this effort may scream of desperate attention seeking and will make users lose respect for you and your brand.
Using interstitial web pages: Interstitial are used in between real content between two web pages. These are annoying timewasters and can hurt your SEO, as per Google’s latest algorithm. If you have to, restrict it to absolutely unavoidable legal disclaimers. An interstitial is one of the death knells of a smooth and happy user experience and must be avoided at all costs.