Responsive Web Design: The What, Why and How It Works
If you visit a website on a device other than your laptop, and it shows a screen which is fitted to the website and requires little help in navigation of the website, even if you access the website on a tablet or mobile phone, then it is a responsive website. Websites which follow this norm require little to none upkeep in maintaining the look and feel of the website as it can work on any device at any time.
What is Responsive Design?
Responsive design is when a website is created that allows it to work on any device, whether it’s a mobile phone, tablet, TV or a laptop.
As a Web Design Company in Navi Mumbai, ever since the inception of internet on mobile phones, website owners are looking to create ways to help the users to navigate their website on such devices.
According to some sources, up to 62 percent of website owners who have embraced responsive web design have increased their sales.
Not only does responsiveness increase the navigation of the sites; it also increases engagement and conversions.
There are 3 main pieces to make your website responsive:
- Fluid Layouts
- Responsive Images
- Media Queries
Is it Required to Have a Responsive Design?
It is important to have a responsive design website as most people turn to their mobile phones when looking for a business or service.
As a Web Design Company in Vashi, according to a recent study made by Tyton Media, 94 percent of users did not convert because they mistrusted the website design and rejected it. Having a responsive web design not only increases the time on each page it also engages the customer more. This results in better rankings in Google and more sales for your business.
How does Responsive Web Design Work?
Making a responsive web design is not simple, so if you wish to convert your website into a responsive one, then it would require knowledge in HTML and CSS, which is why you would require hiring a web designer.
The first step is to create a fluid layout, most layouts are created with the help of fixed widths which is to switch to fluid widths. This allows the web page to expand and contract with the browser since its percentage based.
For example if you have a website which has a width of 1024 pixels, it will now be 100 percent so it spans across the entire web page no matter the width of the browser.
The second part of responsiveness is responsive images, making your images responsive because it can affect both your websites speed and its search engine friendliness.
Responsive images grow and shrink with a user’s browser to fit the screen size. If you use large images, it will take time to load on a device which is connected to 3G or slower.
As a Web Design Company in Mumbai, the most popular way to create responsive images is to use Adaptive images, set a 100 percent to your images allowing it to adapt to its parent container.
Even though this may look as a popular method, it is not 100% fool proof, the issue with adaptive images is that you are only showing a single image and resizing it based on the browser width.
Along with fluid layouts and responsive images, media queries are required for a responsive website. Media queries allow you to add device specific rules for hiding, growing, moving or showing content to allow for a better user experience.
Using CSS, Media Queries allow for different user interfaces for each device.
For example, if you show a button on a full screen and you want to hide it in the mobile phone, you can do this by writing a small piece of code.
Having a responsive website is a necessity. More visitors are browsing websites from mobile devices so it’s important your website looks good or they will leave.