Typography accounts for 90% of web design. The main reason people visit the website is to read the font, whether it be to read text information about companies or anything else. The words on your website matters, so also does the way in which you present these words hold equal importance.
Each website must convey the intent and emotion of the business in the digital world and the best way to do it is through fonts and typefaces. Typography is personal and can be used as an extension of a brand. It is important that you find a type face that is appropriate for your industry, but also one that compliments your branding and image.
Typography maintains consistency throughout a website, giving it a more professional aesthetic. It can make your content look attractive and also impacts the readability of your site which all count in creating a positive user experience.
It’s all about context
Some fonts are good for certain companies, brands and purposes. For example, you wouldn’t want a law firm to use the same typeface as a toy manufacturer’s website. Using a simple font is most often the most appropriate option, whereas sometimes using a decorative font will make people to take more interest to your website. It is important that you consider the message which your brand wishes to convey before deciding on your typography style.
Limit your typefaces
Having many fonts styles can make your site look disorganized and cause confusion. It takes attention away from the all-important content but that doesn’t look good in the first place.
It is recommended that you use 2 to 4 fonts in your whole web design and use it throughout your website. Consistency is the key in making the website looking professional and a good font comes in as the first step towards this.
Alignment is important
The way the font is aligned is the way the readers consider to read the content in the website. to make things easier for the user, the text must be aligned to compliment the structure and flow of your content. Think of alignment as a guide for your readers, the easier it is to follow, the more likely they are to read it.
Text Size matters
The size of the words can also contribute to the user experience. When sitting comfortably in front of a screen, a person is 20-23 inches from their computer screens. This is important to consider when implementing your web design strategy. Text must be large enough to be legible. If a user has to zoom out or zoom in it will negatively impact their user experience.
Changing weight to highlight the keywords on the webpage can help improve the readability for users. This is a much better way of drawing attention to the significant points than using multiple fonts, as it looks much cleaner on the screen and doesn’t detract from the website.
Check your typography in different browsers
Google offers many web safe fonts, which can be downloaded over the internet but it should be noted that all these fonts don’t display the same way across different browsers and platforms. Websites should always be checked to ensure that they are web safe and render consistently. However, in today’s mobile-first world, developers must now check that fonts are legible on smaller screens and in different browsers.