Some common flaws in website design force customers to forget to fill out certain forms and information and thus cause a huge backend issue. As a Web Design Company in India, it is seen that certain companies such as Clicktale are successful in running company’s analytics behind many of the most visited web sites in the world. Its algorithms make highly educated guesses, using the analysis of more than 1000 data points, to judge how to best serve you as an individual so as to help the website owner reach it goals.
The algorithm for the websites depends on behavioral analytics and data science. Clicktale’s focused on two concepts, process and empathy while considering the mistakes which they see on the website. As can be seen that web design with its power to create great customer experience, levels the playing field between small and large companies, even though big companies have bigger resources and budgets, they fact huge organizational challenges and lack consistency across different platforms.
Here are 5 general mistakes:
Taking the Incremental approach: taking the normal A/B approach can create a lower conversion rate as some credit card forms were not filled, the problem that Clicktale saw was that some text pushed people down to a feature chart. An A/B test might not have revealed the problem, depending on what the website designer had shoes to plug into the formula.
Making Web Site Too Complicated: Focus on simplicity and understand your industries best practices.
Failing the consistency test: if you fail to create the same user experience on your mobile, ipad or desktop environment then you are facing issue with the uniform analytics which you need to make a good decision. As a Web Design Company in Mumbai, small companies have a bigger advantage as they can create a common user experience and build a brand.
Taking control out of customers hands: on every page and step the user should feel like he is in control of the situation. Short articles with continue buttons are better than long articles, because they give the readers choices about whether to continue.
OverConfindence: If you are never seeing your customers face-to-face, it’s easy to get trapped inside your own thinking. Failing to understand this fact makes most users not to engage with the website. It can be seen that even if you are offering the best possible experience doesn’t mean you are.