It is important for a B2B Company to have a polished website which tells the viewers their stories visually and helps them stand out from their competitors. However if you make the following 4 mistakes, then it will most likely make your web design harm the brand’s image than help it.
Website Lacks a Unique Value Proposition
As a Web Design Company in Mumbai, it is good to have a unique design and supporting marketing copy that connects and engages with the customers who are potential clients, but the messaging needs to be clear about exactly what the B2B company does and why it is unique from its competitors. First impressions are important to build trust and getting visitors into the sales funnel, so if the visitor visits your website and does not see the message right when he gets there he may get confused and leave immediately.
Difficult to Navigate
A good B2B Website Design requires that visitors can easily recognize and understand right away and this is important, if the visitor doesn’t recognize how to navigate the website quickly, they may get confused or frustrated and leave. As a Web Design Company in Navi Mumbai, a good rule is to make sure a potential client can find what they’re looking for with the least amount of clicks possible.
If the visitors can’t read the copy, then he is going to get frustrated and leave the site. There are few reasons legibility may be an issue:
- Fonts: If the fonts are too stylized, too small or too thin, it makes it difficult and uncomfortable to read.
- Spacing: The spacing around blocks of copy is very important. If the copy is crammed together and there is little space surrounding copy blocks, reading it becomes tiring. Make sure there is adequate spacing so the user’s eye can easily track the lines of text.
- Color: The colors of the copy should stand out enough to be legible. Lighter colors should be not used as they are difficult to read, especially for older users or users with low vision.
Important Information is Hidden
As a Web Design Company in India, potential clients should easily find important information on a website such as a B2B Website. Below are example of content that should be easy to find on a B2B website:
Contact Information: Information such as contact information, address, phone number, e-mail, form fields to schedule consultations etc.
Services:List of services and capabilities of B2B Company.
Resources: Blog, Downloads, Videos, content pieces, case studies and white papers.
Exceptional web design is critical for creating a great first impression of your firm’s brand. However, a succesfful B2B Website must also be functional, easy to navigate and user-friendly.