Automating SEO : An Introduction to Python – Part 1

Velentinova is a senior developer at VistaPrint, a company that manages 21 websites with about 40,000 web pages.

Well, automation is a surprisingly innovative method which will come handy when handling such a huge database of web pages and Valentinova even though is a newcomer to Python, explained how excited she is working on new scripts from her day-to-day work.

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On a day when artificial intelligence and voice search were the norm of the talk, her talk about this was refreshing and new about the simple way of making workflow more manageable.

What is Python?

Python is an open source programming language which can be used for a variety of reasons and is supported by a large community of programmers. It has been used in among other things, in natural language processing and the user language Raspberry Pi.

Python is the chief language for scripting, but if you have only created websites using scripting languages such as HTML and CSS you can take heart at creating website by taking heart from Python’s philosophy at the heart of Zen of Python:

  • Beautiful is better than ugly
  • Explicit is better than implicit
  • Simple is better than complex
  • Complex is better than complicated
  • Readibility counts

What use is Python for the Typical SEO?

Well for SEO you must have used scripting languages third party software such as Screaming Frog, but according to Valentinova that isn’t enough. Scripts make the code proactive rather than reactive, always receiving notification messages.

Python can be used to automate seemingly repetitive but necessary tasks. You might use them to compare canonical URLs or to look for changes in indexation. Or alternatively you may want to scrape competitor pages and keep an eye on changes to their products and pricing.


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