So you have hired a web designer to build a new website or remodel an old one. Great!
You have decided not to go to a boutique agency which handles every last care in the world when it comes to web design and thus charge big bucks for it.
Instead you are going with a soloprenuer who works out out of his home to keep costs down.
But after the contract is signed and the designer keeps working his magic in creating a website you can lay back and enjoy the journey and wait till he is done with the work right?
Wrong! Are you paying the designer to do copywriting, photo research or video production? If not, you will have to create the content, select photos and videos for the big website and the quicker you get it done and passed on to your designer, the quicker you will have a new website.
As a designer- the biggest worry I have is the holdups in production which occur when I’m waiting for the client to deliver assets for the project. And by assets I mean the videos, photos, text and links.
Here are the assets I require from all my clients at the beginning of a job.
Images are as important as the text on the website as it excites the users and makes them search for more. It is better to upload to a service Dropbox to handle the weight of larger files and make them easily available.
- Logo- hi-res images with a white or transparent backgrounds, at least 600 pixels wide. Include client’s logos if appropriate.
- Images- png or jpeg files, 72 pixel per inch and at least 1500 pixels wide. It is better to make it large so that the designer can scale it down. These images should be named with keyworded, descriptive titles to help boost their SEO value.
- Videos= the links of videos loaded to Youtube or Vimeo.
Provide the following information in a text such as Word or Google Docs to give the designer the basis of what your site should likely say. The document does not need to be perfect and the designer will make changes as and when required and pass on the suggestion to you. Just something to get a solid start.
- Keywords – A list of words which are relevant to your industry.
- Description – a few words about the business you are running.
- Page Titles – Keyword enhanced but should be succinct. Such as naming the pages Home, About us, Blog, Services, Products, Contact Us.
- Taglines- a short description that describes your business.
- Page Text – your Home, About, Contact, FAQs, and Product Pages, plus individual products and any other pages, 200-300 words each.
- Headers- Keywords based sentences to break long paragraph of sentences.
- Call to Action – Text for a “CTA” to make customers want to purchase a product from you the business or become a subscriber to an email list.
- Contact Information – your companies name, full address, phone number and email address.
- Testimonials – include the name, address, and information to be added to description.
- Feature Information – the elements that usually appear in threes on the home or landing pages, which call out the highpoints of your business’s products or services.
- Product Information – For WooCommerce, you require the product name, the product information, sizes, types of product, images of the product, sales price, price, downloadable files, stock, shipping weight and dimensions, product up sells and cross sells.
- Social Media = Facebook, Twitter, Instagram, Pinterest, Google +, Youtube, etc.
- RSS Feed- if not present, can be created easily.
- Emails- for general messages, orders, contact forms
- Domain Registrar- to repoint your domain to a new host
- Hosting Company – to move your files around on the server
- FTP – especially if no Cpanel is available to your server.
- Third Party Account Logins
- Mailchimp – to connect to your site via a signup form
- Paypal – to connect an ecommerce plugin
- Picatic – to connect to an event management service
- YouTube – to optimize your video channel
- Other Files
- PDFs- if your company is likely to distribute information in the forms of an ebooks or documents, upload PDFs so your designer can upload them to WordPress
- Audio- WordPress can handle audio files – better than video anyway. So upload your MP3s to the dropbox to be uploaded.