Small businesses are an important part of the economy. Every business tries to solve a problem and add value to the society. This is correct about small businesses as they try to provide a service or product that meets local needs and can fulfill requirements for larger businesses.
The benefits of a small business are many, but they have trouble in creating, spreading and establishing their message. Entrepreneurs, small business owner are really tight with their budget, so other than spending on providing the bare minimum for developing the product the rest of the budget is really kept a minimum. This means that the marketing budgets get shaved first.
Websites for any products or services acts as the first impression. Consumers make a lot of decision when they land on the website and they check if they want to continue or jump to a competitor’s website. A consumer takes just 2.6 seconds to concentrate on a website element when they land on a website according to a study by Missouri University of Science and Technology.
Brands working to increase and expand their digital presence can see a lot of stiff competition for consumer attention online. Consumers now completely base their opinion of a digital website based on the user experience, making it imperative to establish a positive digital identity. Here is what we can establish to expect in the evolution of small business website design.
- Less reliance on custom code
Businesses have traditionally hired Design Company to create their website design. Websites are considered really tough to create and technical to maintain. But website tools and programs which help people to create websites to drag and drop parts of the website have begun to rival the value of web design firms. For small businesses, do-it-yourself websites have become a viable option.
The less you rely on coding the website, the less complicated it will be. According to Uri Foxx, president of the e-commerce website design platform Zoey, says that despite SaaS being able to reduce the complexity of the website of running an online store by moving it to their platform, code is required to create a unique front-end design of a site, for almost all platforms.
- Motion user Interface (UI)
Motion and animation capabilities will keep on increasing in website design. But motion is more than a moving picture or video and caricature on the website. Since vision is the strongest human feature, the use of motion videos will keep improving and will benefit sites. Thanks to improved bandwidths and compressed files, there will be no delay in the loading of the website.
The animation company Brikk provides an excellent example on how to use videos to showcase your work. Animation and intense color on the homepage make the reel a quintessential example of animation.
- B2B Takes Inspiration from B2C
Over the past decade there have been improvements in the e-commerce to help advance the consumer market. Technologies have advanced to a great extent, helping website owners and e-commerce businesses to provide improved user experience and buying experience to their customers.
The next big wave of advancement will happen in the B2B market. These website designers and businesses are turning to e-commerce website in order to provide better user experience and better buying experience using technologies that differentiate them from their competitors and helps them gain a bigger chunk of the market. Foxx believes, that the next big wave of e-commerce growth will be from B2B market, and in order to meet the demand, B2B companies are turning to B2C companies to provide them with the capabilities so that they can create websites much like B2C websites to help people shop on their websites.
- Internet of things
The internets of things have taken web site development to a whole new level. According to Technovio, IoT will grow by 32% between now and 2019. The study brings forward data from their work which says that smart connected devices will grow to 17 billion in the next five years.
Gartner predicts that at least half of the IoT development will come from startups that have been in business for less than three years.
By linking smart devices to the internet, IoT enables an exchange of data that was never possible before. According to experts, the more smart devices get connected to the internet, the more we’ll find web developers coming up with upgraded solutions to help users control and communicate with their everyday gadgets and equipment.