Web design is important avenue for companies to tell a story, or sell a product and service and differentiate it from the competitors. While design is particularly important in the digital age, as the look, feel and experience of the website is important and can be a deciding factor to see if the website gets funded or not.
- Start with a design strategy
Starting from scratch without a design strategy is counter intuitive, so make sure you create a plan for your website and pick out several essential features to focus on. Ask yourself certain questions when it comes to design strategy to shape, such as:
- What are the main objectives? Do you want to drive traffic to a certain product or services page, or want to increase conversion rates?
- Who will be the primary visitors to your site and what information do they want to read?
- What messages do you want to communicate? This may be part of the brand-building strategy and you can also think about how to incorporate logo and mantra.
- How will you push people into the buying cycle?
- Hire Web designers
Getting a website up and running and ready for a prospective investor can be a daunting process for startups, hence hiring web designers at the start of the project may seem a better move. As they will have the skills to make your online hub load efficiently, be kind on the eyes, unique and compatible with internet browsers and platforms.
- Focus on end-user experience
People expect a lot from websites nowadays and will not tolerate a slow loading website. A recent survey announced that website visitors want their websites to load within 2 seconds and will not return to a website if it takes more than 4 seconds to load.
Google’s attempt to become friendly to mobile-optimized pages, with the introduction of AMP makes it a sure fire way to improve traffic would be to make your website responsive to mobile and tablet screens. If you build your website from ground up with mobile platforms in mind, it will be easier to optimize and streamline, moving forward.
- Creative Obvious Navigation
Creating an uncluttered front end will not only help users to navigate through the website better, but will also help them find the information they need, quickly and easily. Try to think about how you will structure your website to feed into this goal before you start.
Implementing a website navigation which will link to the various pages of the website better and keep it simple mindset is generally the best. Don’t overwhelm the user with text, and use drop-down menus to allow them to dig deeper into your content. Also, remember to keep the colors you use on-brand and opt for a one or two column layout.