Website Design Psychology- White Spaces, Content, Typography and Color Combination which Suit Your Mood
Anyone who visits your website will either have a positive or negative impression with themselves. It is of high importance to create and use the techniques which are laid out to the website designer so it is appreciated by one and all. Each web developer should have the knowledge on how to place and prod the different parts of the website to create a useful visual that play a vital role in the psychology of the viewers. One should understand how each factor affects the mood, attitude and experience of the visitor when they are surfing your website.
- Good Content
Good content is required to make the website popular amongst its visitor and it required improving the reach of the website. The visitor would like to visit a website where they can get a lot of information. With proper designing, they will be able to search for the required information soon.
Your website should be organized and edited properly so that the visitor can get the information they are looking for. On the other hand, if the information is wrongly organized the visitor may get irritated and move away from the website, which can cause loses for the company.
- Adequate Space
A website should be organized and edited in a manner that it may affect how a visit feels when being there. Your main concern as a web developer should be to edit and organize the content on the website in such a manner that the website should have adequate space to display the content. If the idea of white space is difficult to consider, feel it as the space and location where there will be no content or visual element. White space has a major role in any designing work, particularly website design.
If a visitor visits a website where there is an over clutter of content, visual effects such as buttons, shining objects, advertisement etc. then they would not require to go through your site for a long time. Without white spaces, no one will have the time to blink or move the eyes or take a break. While editing the content on the website, make sure that you give enough space and add a feeling of professionalism in the site.
- Appropriate Color
When doing website design, the color which will be representing the company is chosen by the brand. How the colors which are chosen are used will affect the impression of the visitors when they visit the website. The visual identities have neutral colors which are used with main colors. When choosing to create a color background of blue and yellow background with a white and black as the neutral colors then it would be better to choose a white background and not blue and yellow background.
The colors you use play with the website design psychology. Some cool colors like blue, purple, green provide a professional and peaceful feeling. It can be used for unfriendly feeling too. The warm colors like red, yellow, orange are soothing and offer creativity.
Typographys are used to convey a mood to the customers, typefaces were created so that it can be used in specific situations. Serif fonts are associated with seriousness and professionalism while san-serif fonts are more modern as well as informal.
News website usually use the serif format of typefaces to show knowledge, tradition and importance. Other factors which should be considered are there should be enough space between the paragraphs, margins between text blocks and font size.
In conclusion, a web designer needs to consider a variety of factors when creating a website so that it can be an attractive design. But, these are certain web design principles which should be considered which can be used in different areas like company logo design and print design.