When we think about the internet, and the time it has been there, we immediately think of the websites which used to be there in the late 90’s. Much like we think of our parents basement, when we remember things about it we cringe.
As a Web Design Company Company in India, inbound Marketing’s plan is to bring visitors to the website and convert them into customers. When there is an old website which gets visited, it immediately is irritant to the customer chasing potential customers away from a business. It may be that the site isn’t aesthetically pleasing, or it may just be too busy.
According to some the arch-enemy of business is a complex old looking website. Here are 3 reasons why we think so:
- Readers can get confused by a website that has too much going on. It is hard for them to understand the message you are trying to convey through the site.
- A complex website is one which has a call to action which is far to complex for the customer to comprehend. A good website is one that converts visitors into leads. But if that call to action is not easily comprehend-able then it effects the sales.
- By giving customers too much to read it can turn them off. If you can say something in a clear and concise manner, then there’s nothing like it.
Now that we’ve looked at what doesn’t work, let’s take a look at a few hallmarks of good inbound marketing web design.
They have a Plan
As a Web Design Company in Navi Mumbai, having a plan is most likely to have a content strategy; it is not enough to just start writing blog posts and hoping to get new leads. You must not only give the customer what they want, they should also give a strategy for the customer- visit a blog, read a post, download an e-book on a related topic, requesting a free demonstration, etc. getting the visitors as sales ready lead should the plan.
They are made with Responsive Design
It is one thing to have a mobile-friendly website, meaning a website which is responsive as according to the device which uses it.
Having a website that responds well to the device screen size on which it appears like Mobile, tablet, laptop or Desktop is very important. A mobile-friendly and responsive sites will work for mobile users, but responsive sites are considered easier-to-use and more visually pleasing.
Offering Chances to Convert
As a Web Design Company in Mumbai, a website should work in allowing a chance for visitors to become into leads, and an opportunity to convert into customers. Give them a simple way to learn how to contact the company, learn what it has to offer, and easy to follow to make purchases through call to actions, links and landing pages.
They Connect to Social Media
Your website is there on social media platforms, but is your content shareable?
You need to make sure that visitors can easily share your website content directly to their social media accounts through social sharing plug-ins. Remember that social media is a great tool for sharing content, and establishing yourself in your field.
Learn to Measure Results
As a Web Design Company in Vashi, by using the Analytics Website, you can measure the performance of your marketing efforts. When you have this data, you can learn what’s working and what isn’t, and plan future marketing campaigns accordingly.