At the start of the project time is allocated equally for all tasks such as QA, design, copywriting and development. However, for a variety of reasons, B2B websites often don’t launch on the predetermined date.
Here are 5 reasons why they don’t launch on time:
- Not Providing timely Feedback
This is a big one and one of the common reasons why websites don’t launch at the right time. Often many stages of web design should be completed before they can move forward on to the next stage. This means that a delay in web development will lead to a delay in other stages.
It is critical that both web design agency and clients provide timely feedback and communicate regularly. If feedback on an important part of the web design is delayed by a few days then it can push everything back a few days. If this happens on a regular basis then you can push back the launch date by several weeks.
- Missing deadlines for input or providing reference material
As has been told before, the development on a B2B website depends on other smaller pieces. For example, a webpage cannot be completed without including all the images and content on a page. It is important that all input for design and copy, and all the reference materials be provided on schedule to the team. Missing deadlines means other part of the project get delayed. A web design project just cannot move forward if all the different part of the project wait for the materials.
- Too many decision makers
You have heard the saying that too many cooks spoil the broth. That holds true for B2B design projects as well. Too many decision makers can create havoc with their different opinions and lack of focus. Additionally, having to run every decision by multiple decision makers will cause delays in the web design process. It is important that you hire one or two people to be the main decision makers, and make everything run by them while making the project such as design, copy, images and such.
- Changing direction or goals mid-way through a project
This is a main problem with many projects and one such decision can derail the projects for weeks or even months. A common scenario occurs when a new person joins the website project team. They may or may not understand the project so far when it comes to process or may not be on board with the objectives that have already been defined. We advise teams not to include people to the project so far, however, if a new person is essential to the project, be sure to brief them on the direction, goals and objectives and make sure they are in agreement.
- Not having a dedicated project manager at your company
We understand that everyone in your company in busy with their day-to-day functioning and responsibilities. Often, a web design project is another addition to an already crowded calendar. The best way to avoid any delays is to assign a dedicated project manager with decision-making power to the B2B website project. Ideally, their responsibilities have been realistically allocated to give them enough bandwidth to give them proper amount of time and attention to the project. Having a dedicated project manager ensures that one person is keeping an eye on schedules and has the ability to keep the project on track by getting timely feedback, gathering resources needed for the design agency, and making decisions to keep the project moving along.