A website is a set of pages that show vital information of a business and lets that business interact with their customers, including potential customers.
According to an article published in Behavior and Information Technology, visual appeal of a website is foremost for a customer. This was concluded by researchers who said that a website has only a few seconds to make a favorable impression on a customer, and it was all based upon the visual elements.
A good website will help a business grow by providing multiple benefits to it, including lower bounce rate and higher rate of conversion.
Let’s take a look at some of the reasons to have a good website design:
A good Website Design Aids in Branding
In the current scenario it is seen that a customer does not buy a product but purchases a brand and a website can go far in creating that brand of your own.
Now think about McDonalds’, it is a worldwide brand with websites which follow the normal color palette which all McDonalds’ store follows.
It is this normal consistency that makes people relate to the brand. When you visit a McDonalds website you think nothing but about the brand and the products, as they are placed in a consistent manner which makes it easier to order and purchase products.
You should design a website in a similar manner. If you’re brand is funky, you should use funky colors on the website. This way people will connect with your business better and have a clear image of who you are.
A good website means improved sales and there is a clear reason why this happens. Users who find it difficult to navigate your site will leave the site and go to one of your competitors.
This will not only increase your bounce rate, but will make it difficult for you to retain customers.
While if your website had a simple layout with users finding it easy to find what they need, their chances of making purchases will increase.
This can be done by taking care of the search features and making the website more navigate able with a fully functional menu bar.
A Good Website Design Improves Communication
A website’s purpose is to convey valuable information to the person at the other end. According to research, all it takes for a visitor to hit the X button on the website is 30 seconds, and a large number of times this is due to poor design.
A website that is designed by keeping the communication and interaction factor in mind succeeds in attracting visitors and also makes them stay on the website for long.
It Reflects Professionalism
If your website uses poor design elements and bad font, it will come across tacky and unprofessional. This will give your visitors a very bad signal.
Make sure that your website is professional with all the links working properly. Use the fonts which are in good size and easy to read. Also stay away from poor colors and unattractive combinations. Use images and videos that are of high quality, and make sure that the website is in good standing and looks accordingly to your niche.