When Google came out with its mobile-first update in April 2015, the buzzword was created and that was of responsive design. All firms whether it was digital marketing firms or web design firms were working hard to incorporate responsiveness in their design. It was apparent that responsive web design was the new trend and after 2 years it is apparent that a responsive web design was more important than ever, and in this blog post, we will tell you why.
Responsive web design as the name tells you is creating websites which are responsive irrespective of the size of the screen of the mobile, regardless of which platform or device you are viewing from. So irrespective of the device or the screen you are viewing the website from, the website will automatically fit the screen for the device to create a seamless user experience for your customers.
Not only do u need a responsive web design to ensure there is a seamless customer journey irrespective of device, but opting for a responsive web design is also essential for a number of reasons. Firstly, Google had stated that with responsive design, a user will get relevant and high-quality results on the basis of search results for their devices. This also means that Google will favor the websites which cater to the mobile users. That means that your organic rankings could improve with a properly responsive website design, which will consequently improve your organic conversion or sales rate, which is always the end goal.
A responsive design is also useful for other reasons, firstly it is easier for you to share the content and blog posts on your website with other users irrespective of the device a user is viewing it from because it will render it automatically and fit the screen leading to improved user experience.
Also, opting for a responsive web design will also cut down your cost in developing and maintaining in the long run. You won’t need a separate website for the mobile, a separate SEO strategy for the mobile devices to target more local search terms, you won’t have two separate websites to develop and maintain and you won’t have two sets of website fees to pay.
Not only does this make your website-owning experience easier to maintain and cheaper in the longer run, it will also lead to a more cohesive and consistent brand presence across the internet. It will help improve your organic rankings for local searches on mobile and thanks to the increased number of sales being made on mobile devices year on year, it will also increase your conversion rate too.