Text nowadays for SEO move ahead of mechanical use of keywords to more concentrated practice of creating right contextual relevance to attract more searchers. As a SEO Firm in Mumbai, it requires unique textual content on a web page focused on the topics that searchers use when they type into search bars.
It should be considered that words combine together to create content is useless if it does not contain links, such as links to the website. It lack authority and links provide the ability to access content for search engines, signals prove that the content is worthy of displaying to searcher.
The four concept of Content are value, relevance, authority and optimal accessibility. As an SEO Company in India, content that has SEO value is truly valuable to your shoppers, is clearly directed at what the shopper has entered into the search term, is intentionally linked from and to within the website to drive shoppers to the content and is optimally accessible to search engine crawlers.
Website such as Sephora has created a foundation page with images which will answer by displaying a buying guide to the makeup products which should be bought and add value to their shopping experience. If educational content like a buying guide which is added to the website then it will add value and convert customers into transactional sales. If you link between content and ecommerce effectively making them part of the same experience.
Sephora links to its buying guides very visibly as the shoppers need to learn before buying their ideal product. And offers clear and helpful links back to related subcategories and filtered page.