A study from the Missouri University of Science and Technology says that it only takes 0.2 seconds for a visitor to form an opinion about your website. In addition, it takes merely 2.6 seconds for someone to decide if he’s going to stick around on your site.
It doesn’t matter if your site has a high ranking or great content, if the visitors first impression isn’t great then the result is inevitable. And it is noted that 88 percent of visitors are less likely to return after they have a bad experience.
Factors which influences First Impression
As a Web Design Company in India, the visual appeal and design elements are criteria among visitors which help them make the first impression; other elements which effect the first impression include page load time, content and images.
In a study it was concluded that two factors which create appeal among users is design and content, but majority was design. The aspects of the website that contributed to the rejection were:
- Pop-up advertisements
- Loads of text
- Poor navigation
- Complex layout
- Inappropriate website name
Studies also showed that visual appeal was very important. If a web page is built with boring design and interface, users won’t explore further at all.
Things to avoid for this purpose
- Avoid unnecessary pop-ups on the site
- Create great but simple navigation
- Keep things simple
- Take users’ feedback into account
As a Web Design Company in Mumbai, after carrying out a study it was noted that 25 participants had rated that they spent most of their time on the following six website elements
- Website Logo
- Navigation Menus
- Search Box
- Social Links
- Primary Image
- Bottom of the website’s page
So when you are making a website you should consider these 6 points. You should also consider the following:
- Create a website logo which clearly defines the business you carry out
- Select a hero image which defines the purpose of your company
- Content that connects with your visitors. They should be able to understand what the website is all about.
The question arises is that do people care about a websites credibility. The answer is yes they do. Every customer notices credible elements that influence their opinion of a company. As impressions are created in a split second it is important to have as many credibility elements such as:
- A well-designed, clear logo
- Visible contact information
- Company information
- Trust seals
- Legitimate customer testimonials
- Client logos and official partners logos
- Links of online publications where you have been featured
- Frequently asked question
- Images of actual employees
It is important to have all these factors become part of your online website, but it is best you do not cram it into the website but strategically place them on the website so it flows.
As a Web Design Company in Navi Mumbai, presenting quality content through visually appealing manner is the key to a positive impression on your website visitors. When participants were asked why they distrusted or disliked a website, 94 percent blamed poor design related and 6 percent blamed irrelevant content.
Aesthetics play a big role when molding the first impression in your customer’s mind, but highly relevant and illustrative content is what will keep users engaged and interested in your website and products/services.
It has been found that customers do not read but scan through content on a website. So, instead of cramming every detail into your website homepage, try to create scan able content that conveys information through graphics and well-formatted text.
- Use relevant images that portray what the content is trying to say
- Avoid using cliché stock images whenever possible
- Use headers
- Lists are a great way to engage a user
- Use quotes wherever possible
- Use data to support your writing
- Don’t forget to interlink pages wherever possible.
As a Web Design Company in Vashi, in a digitally connected world where everything happens in a fraction of second, your website shouldn’t fall behind in the game. When designing a website, always keep your users at the front instead of pushing your agenda.