Brutalist Web Design Gets A TakeDown

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Brutalism is known as the modern architectural movement which showed building which were utilitarian and had rugged concrete construction with lack of ornamentation popular in the 1960s and 1970s. but lately it has been ascribed with a form of web design with “Brutalism” describing as the emerging design layouts which have rudimentary layouts and basic typefaces. It is both a throwback to the older form of web design and the basic rejection of the super-polished, user friendly design so popular today.

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This term was coined due to the passion of Pascal Deville, who in 2014, started cataloging such examples of brutalism on his website Since then the aesthetics has only grown in popularity. Some people even consider Bloomberg and Adult Swim as examples of brutalist web design. Earlier this year Pierre Buttin brutalized the design of popular websites such as Twitter, Google and Tinder just for the fun of it.

They might be en vogue, but do brutalist web design, apps really good for people who end up using it? A new website UX Brutalism mocks how this new design trend is not useful for users who will end up using it.

UX Brutalism purports to be a design trend anyone can use a “Brutalist framework for every step of your design process.” In reality the website created by the designers at – spoofs the raw, stripped-down style with tongue in cheek. “It’s about time we bring this concept to our design thinking process,” the site explains. From the simplified design layout to minimal user-feedback and general antipathy, the site guides designers toward a “new type of experience based on neglect.” “The first step is to throw elements on the screen, without worrying too much about how they work together.”

As a phenomenon, Brutalist web design is seen as a reply to the slick, super-optimized aesthetics of tech companies and startup: polished, ultra-user-friendly design systems that are constantly iterated upon and informed by tons of user feedback. The spoof site also considers this point and mocks it by saying things like “I am fed up with Material Design.” Yet the designers at are not clearly a fan of brutalism either; the one-pager ends with a caveat: “UX brutalism is a relatively new concept, and we don’t expect it to last too long.” They do a fairly good impression of it.

With web design as with any other form of fashion, new trends emerge whenever there is a slight inclination towards a fashion at the moment. UX Brutalism pokes fun not only at the heavy-handed aesthetic of the moment, but the overly polished, formulaic design that Brutalism rebels against.