Having an excellent web design techniques is important for a company. A web designer is always challenged to craft digital solutions which are not only attractive but also work well too. Good company’s websites should not only be able to effectively handle traffic of the incoming visitors but also be able to do a website conversion which is the most important for online marketing and strategy. This means that the visitors need to do what they would have done if they liked the website and product such as buy a product, sign up for a newsletter or apply for membership. Great web design is not just about having an aesthetically pleasing interface but is also about the experience your users encounter when they get to your site and achieve what the site is set out to do. Here are 5 crucial web design tips that will boost conversions.
- Invest in good layout design
Make your website support the content on the site using layouts. The customers needs to see the main message along with all the supportive content including blog posts, videos and reviews) along your conversion points and calls to action. Remember that your site is not here to only showcase your company but to also create that all important conversion.
- Make your web design responsive
Aside from taking the desktop layout and design into account, your website should be able to handle incoming traffic from the mobile platform. Good website design allows the users to navigate and make use of all the website’s features on their mobile devices.
- Incorporate SEO into your web design
Every digital marketing strategy requires a strong SEO or Search Engine Optimization strategy which will rapidly allow the user to search through search engines such as Google or Bing and be able to get the products and services offered by you online. Good SEO strategy will allow you to get the natural rankings, improve visibility and reel in more traffic. Well getting in traffic for your site is not enough, you will need to get a good CRO or conversion rate optimization strategy to help convert as much incoming traffic as possible.
- Publish great content
When it comes to great web design, content is not only important for pulling in traffic but also raising conversions. Great content is what makes people decide to buy a product or subscribe to a newsletter or download an ebook or invest in managed services. While having great content is not necessary for conversion, but good content allows a user to become familiar with your products, services and brand at the same time. Whether it involves videos, blogs, photos, GIFs or other interactive programs, valuable content is the ultimate key to website conversions.
- Prioritize user experience
Websites can be optimized to rank on the first page of Google. Visuals and great user experience can optimize your site for greater incoming traffic. To get a better user experience you need to first understand who a user is, how he or she has gained access to yout site, what he needs from your site and now that the user there, what does he expects to get. A great user experience begins by the developer understanding the needs, preferences, and behaviors of visitors in the site.