As the World Wide Web evolves and grows, it is seen that everything and everyone requires an online presence. With the small window of opportunity to capture a person’s attention it is required that their website experience be fun, knowledgeable, inspiring and satisfying.

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Why user experience matters

Great user experience (UX) captures the attention of the people and keeps them on the website longer and keeps making them come again. When your audience remains engaged, they are more likely to absorb your ideas, your brands and explore your products and services.

Just imagine a person stepping into your storefront or office. What kind of user experience are you giving them? As more people step into the digital, it is important that your business give them a positive impression when they step into the “web front” will have the same results.

The UX package

What is UX? UX is the Interior decorating, the landscaping of the house and the ambience of your digital house. How do your guests feel about being there? Is it attractive and interesting? Does it build a sense of security or trust? It’s not the style of your website, it’s the tone and choice of content which matters and makes your UX package effective.

Clumsy UX can lead to people being agitated, confused and downright frustrated. It can create barriers to action being performed, provide misleading information or waste time unnecessarily.

3 Critical UX success factors

Here are the three most important factors to see if you are developing a great UX package.

  1. Keep it Simple. Have a minimalistic approach and build from there. Ask yourself if the text, color and image are necessary? Make sure you are staging relevant information, using simple navigational tools, assigning clear page names, and providing call to action that are apparent and easy.
  2. Genuinely care about how users think. Try to be empathetic and try to get into someone else’s shoes. How would you want your audience to experience the websites? Tap into your emotional intelligence and ask yourself questions about the website experience. Eliminate the awkward distractions that can draw people in the wrong direction.
  3. Be Bold and innovation. Good UX is not about how website elements works alone but how they flow together. It is the unification of the science and art, and how they relate to each other is where the magic happens. Designers might consider using esoteric photography, or capturing images of happy customers, or utilizing a new technology.

Capitalize on the UX advantage

As UX continues to grow and catch momentum, companies are investing in their digital experience. With an increase in demand comes new ways of engaging customers and immerse them in the digital ecosystem.

As UX evolve, the possibilities will continue to expand. Be bold, and don’t be afraid to take a new approach to get people thinking about the what, when, where, why and who as they arrive at your digital doorstep.