When designing or re-designing a website it can be easy to get focused on the per—nicekety of the aesthetics. However, if you are trying to create a fully functional website which attracts visitors there is need to focus on more than just how it looks. When users have more than a billion websites to be chosen from, it is important to know that your website will be the one which is chosen. This can be done through usability and experience. Now you could spend years trying to study up on visibility details, but for sake of jumping a few points, we’ve put together a list which will help you whilst working on you next web design project.

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While the look and feel of your website is important to the users, most of them will judge based on the actions they can take on it and whether they can find any relevant information on the page. If you are adding unnecessary details to the design elements of your website, it will be harder for consumers to get the information they are looking for.

Here are some simplicity examples:

  • Colors: it is important to not use too many
  • Typefaces: it is important to make whatever your writing legible
  • Graphics: only use these graphics if they help complete certain task.


In addition to the navigation looking consistent, most of the pages should look consistent to each other. Backgrounds, typefaces and color schemes should all match. Even the tone of your writing on every part of the website should look consistent. This doesn’t mean that every page of the website should have the same layout, but keeping to the same theme will keep it easy to use and give off a better impression.


Usability and user experience hinge of preferences of the end users. So while the principles list is a good place to start, the real key to successful web design is to conduct other user testing, gather feedback and make changes according to what’s learnt.