A study done by Adestra, “State of Digital Marketing – Benchmarks for Success” found SEO and Social Media Marketing a very effective tool, but difficult to execute in digital marketing strategies.
Nearly half of the marketers agreed that Social Media (49 percent) and social media (42 percent) are the most effective tactics, but 44 and 48 percent believed that SEO and Social Media was the most difficult tactics.
While it was also seen that more than half of the marketers believed that website and email marketing were most effective and easier to execute. And only 23 percent believed that email while 17 percent believed that marketing were most difficult digital marketing tactics.
The researchers noted that Email Marketing was the easiest form of marketing as we stopped to look for innovation and improvement in email and have masters every aspect of it. Doing email right included optimizing and personalizing messages, choosing and using the right metrics, learning through testing, attributing email’s contributions accurately, making email so essential to our customer’s lives that they can’t live without it, which is more difficult than most marketers believe.
Close to half of the respondents believed that increasing brand awareness, increasing conversion rates and increasing lead generation are the most important goals of a digital marketing strategy.
According to some applicants, it was noted that lack of adequate budget, lack of internal skills, inadequate analytics and inability to measure ROI.
Budget Continue to Be Barrier to B2B Digital Marketing Success
Marketo and Ascend2’s “2016 State of Digital Marketing” report revealed a major of marketers struggle with inadequate marketing budget for their department. Lack of Internal skills and lack of effective strategy were also barriers to digital marketing success.
Another study showed that the main goals of a B2B digital marketing strategy include increasing lead generation, increasing conversion rate and improving data and lead quality.