Think about digital marketing and how you could work smarter and faster for SEO.

We thought about this question and we came up with a big sampling of free SEO tools on the market – tools which have a wide variety of uses and covering a number of common needs. These tools are mostly up to date and are free to use and hopefully you can use them in your day to day work.

22 Free and Easy SEO Tools

  1. Google PageSpeed Insights

Check the speed and usability of your website on various platforms.

Enter the URL of the website and it will give you the speed of the website along with the usability of the website on various platforms such as desktop, mobile and tablet and also give you suggestions on how to improve the performance. The mobile result also come with a user experience score and tips on how you should consider fixing the tap targets and font sizes.

  1. Moz Local Listing Score

See how your business looks online

Moz collects data from 15 of the biggest online listing sites such as Google, FourSquare and Facebook to score the brick and mortar score and how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.

  1. io

700+ keyword ideas based on a single keyword

Enter a keyword, and the tool will create a number of long-tail keywords which should be taken, organized alphabetically.

  1. Google AnalyticsG

Complete web stats and search insights

Along with displaying and reporting every bit of search traffic which comes to your website, it also checks many keyword insights as to which people use to land on your pages.

  1. Google Webmaster Tools + Bing Webmaster Tools

Constant website analysis, alerts and error reports

These two webmaster tools give an analysis of what the two top search engines think about the site. It’s helpful to see any bugs, alert and indexing issues.

Each of these two tools require a bit of installation on your site. If you have a website platform such as WordPress then you can add the webmaster tool automatically through a plugin like Jetpack or Yoast.

  1. Open Site Explorer

Comprehensive link analysis

The free version of Open Site Explorer gives you a quick look at a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.

  1. Google Keyword Planner

Know What People Search For

Enter a keyword or a group of keyword to the planner tool and it will come with a host of information which are really helpful and which can guide your keyword strategy: monthly search volume, competition, and even suggested terms which you haven’t considered.

  1. com in an Incognito Window

Discover auto-fill opportunities

Searching the engine through in an Incognito Window will bring up all the auto-fill option, many of which can guide your keyword research. The incognito search bar ensures that the customized search options which are present are left off the search result. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

  1. Google Trends

Changes in search volume for key terms

A simple search through the Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

  1. QuickSprout Website Analyzer

Full Analysis of your website

The QuickSprout Analyzer does the work of many tools in one go. It provides the speed, SEO optimization, tags, keywords, social, links and even competitor analysis data which will be helpful for you.

  1. Schema Creator

Uber-customize the way your search results appear

Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

  1. SimilarWeb

View site stats for any domain

Use this helpful tool to compare traffic between any two websites, a helpful tool for competitor research.

  1. SERPs Rank Checker

See where your site ranks for certain terms

You can run rank checker in one of two ways, enter the keyword and the website address and see where you land, or leave the website address blank and check all the websites in a top-to-bottom list of results for a keyword.

  1. XML Sitemaps

Build a sitemap

Just enter the URL of your website and some optional information, and XML sitemap will create an full sitemap which you can upload to Google Webmaster Tools.

  1. Browseo

See your website the way a search engine sees it

Simply enter the URL of your website, and this tool will strip everything of the website to their bare guts just like any spider would like to see it. This particular view can be helpful to see the hierarchy you’ve given particular elements.

  1. SEO Site Checkup

Audit and score for your website

Site checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

  1. Searchmetrics Website Analyzer

Performance dashboard for search and social rankings

The free version of the Searchmetrics report shows you a taste of how your website ranks in search and social, along with a preview of top terms.

  1. Find Broken Links

Discover errors on your site

The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.

  1. Ahrefs’ Site Explorer and Backlink Checker

Complete overview of your website, pages, and links

A free sampling of what ahrefs offers, the dashboards for referring pages and inbound links are rich and informative.

  1. Copyscape

Check for duplicate content

Enter a URL of a blog or a website, and the Copyscape software will tell you where else the content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.

  1. Moz toolbar

Even though we have refrained from mentioning any toolbars in this article, the Moz toolbar is just too good to pass up. Once installed, the Moz toolbar can show you SEO insights from within Google search results pages and at any particular website.

  1. txt Generator

Robots.txt is a file which tells Search engines what to do with a website’s pages. When a page is disallowed in the robots.txt file, that’s instructions telling the robots to completely skip over those web page. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues.