A complex and significant algorithm, Search Engine Optimization is constantly shifting its base for webmasters who tweak for SEO. Here are some latest trends for SEO which will maximize rankings and opportunities.
Boosting SEO ranking is required to increase the traffic to the website and thus developing an SEO strategy is critical. We bring to you, some of the current SEO swings to help analyze and enhance SEO levels.
Site and Page quality
It is more likely that more visitors will visit and follow a website, which already has a bunch of followers already. According to some recent analysis, Google’s algorithm considers the factor which will make websites rank at top of a search result is the number of visitors it receives. Amongst the other top factors are related to engagement. Google sends people to pages which are popular to begin with.
Additionally, in-depth engaging content tends to rank higher. Pages that rank well in search results are more impressive and have presence of interactive elements.
Factors such as the amount of time spent on a website, pages per session, and bounce rate are all contributing factors which will lead to a site ranking high or low in SEO.
Smart and localized search
More searches are performed on phones and tablets, rather than desktops and laptop. Every day, 40 % of people use their smartphones to perform searches. And with phones becoming the primary search device, the search is increasingly getting tied to locations.
The number of searches which included ‘near me’ nearly doubled in the last one year. Around 72 % of searches which included food and beverages were performed on mobile devices with searches like ‘restaurants around me’.
Almost 65% of website which have high volume keywords are now ‘https secure’, and around 18 pc of pages that rank amongst the top for keywords on Google search don’t include the keywords anywhere in the text body. Thus, factors like keywords are not alone responsible for driving pages to rank high.