When considering a new campaign mission or just augmenting previous techniques you should consider using keyword research which is extensive and should be an important part of the SEO process. It is considered the first and probably most vital step in obtaining accurate key phrases. When trying to improve organic traffic it is important to tap into these keyword research techniques. The more relevant you make the phrases, the brighter the prospects of getting web traffic from your target audience

Here are the following  tips which need to be considered in keyword research:

  1. Know the keyword
  2. Search Volume
  3. Competition of the keyword

Business Aspect

What is the demand for the keyword? How many efforts are going to be in those keywords?

Why keyword research is important

There is no SEO without keyword research. Its essential for your ranking. Basically keyword research is market research.

For what factors should we do the keyword research

You must be having a blog, or website or a content marketing campaign.

Google Keyword Planner 

When somebody starts to think of keyword planner he simply opens up the Google Keyword Planner (GKP) types the topic in his mind and then picks up a keyword with his gut feeling. This approach is totally wrong. You should stop doing this.


Finding keywords which are relevant to your exact page or blog post is one of the most important things when conducting keyword research. As a SEO Services Company in India, we know that being relevant is much more important to your readers than ranking. Even if your ranking is high on Google and another search engine if your keyword is not relevant then it will cause visitors to click off your page and this could be the reason for changing website data, for example, high bounce rates.

Long tail Keywords Focus

Long tail Keywords are phrases which will be more specific to users when they are searching for products to purchases in their buying stage. These long-tail keywords which are 3-5 words which are key to finding a relevant topic in any subject which will help in search terms entered by users. Google is becoming better at analyzing the intent and the relevance of both search queries and content. If you are selling some form of smartphone, instead of entering “Smartphone” if you enter some important qualities of the phone, such as “Apple Iphone Smartphone” is more specific.

Check out the Competition

Your competitor can be an important link in finding the high traffic and bright keywords for your content. Identify the keywords which you want to target and then create your own content for your audience. For this technique to work, you must produce content of higher quality than your competitors. Effectively managing techniques can help you pick out the most relevant keywords during your research.

5 Best Keyword Research Tools

  1. Ahrefs – This can be considered the best tool for keyword research.
  2. Answer the Public-  This provides keyword in term of questions. This is very close to how people normally perform a search on Google.
  3. Google Adwords Keyword Planner – More or less every keyword research tool perform lets you evaluate monthly global and local search volumes for keywords, competition levels and an estimated cost per click. To get keyword ideas, login and go to Tools » Keyword Planner, and choose one of the options under Find New Keywords and Search Volume.
    SEMrush provides keyword data and helps you find keywords related to your main search terms. This paid tool has lots of other features, too, but you can try out a free keyword search on this page.
    The SEO Book Keyword Suggestion Tool provides search volumes, related terms, estimated value and more.

Commercial Value

Monitor Trends

It is important to monitor trends which will give a glimpse on which keywords might evolve in a few months to years. As a SEO Company in India, plan content based on these predictable keywords. Google trends will show you recent keywords that are rising on the traffic charts. If you use such keywords in your blog, these products will rank higher on Google SERP’s without much SEO practice since competition on these words is lower. You can also target upcoming keywords in advance using trends data.

Keyword Research Tools