You have already likely invested in some form of Search Engine Optimiation to improve the way people find you through an internet search result. Unfortunately, few companies continue to invest in such an important facet.
Given that Google changes it algorithm 500 to 600 times a year it is fair to say that SEO is not an one off effort. You must invest per month in this effort to keep up with changes Google makes, as well as keep up with competitors on the SEO front.
A solid understanding of SEO happens when you understand the difference between On-Page and Off-Page SEO. On-Page SEO is what sites say to a search engine and off-Page SEO is what other sites say about your site.
Improving on-page SEO supports your inbound marketing by eventually bringing the right visitors to your website. Optimize your page for search engines so they can understand who you are, what you do and what you’re writing about.
You can do this by crafting search-friendly webpage content, page descriptions and keywords. When in turn you improve your On-Page SEO, in turn that increases the ranking on search engines of your website with major search engines.
Off-Page SEO is all about creating quality backlinks, and having high authority sites link back to your site.
Suppose you write for a major newspaper organization a blog which is printed and the company adds a link of your website. That’s a backlink to your site from a high domain-authority website, because that media outlet likely performs well in their own search engine ranking.
Most social media post show up in search engine ranking results, therefore it would be best to include these and post it to the fullest potential. Posting videos about the company, Q&A Sessions, blog posts and staff bios through the social media channels allows additional opportunities for consumers to find your company through a social media web search.
Make sure you avoid all these hidden tactics such as hiding keywords or over-stuffing keywords as these will bring you penalty. This includes stuffing keywords wherever possible including the title, the body, the descriptions, the URLs or even the bottom of a webpage in very small or seemingly invisible fashion.
When it looks like keywords have been added unnecessarily then that means they have been keyword stuffed.
Your site may already have some major penalties applied to them, irrespective of whether it is from missteps like these outlined or even much less obvious tactics. Infact try to ignite your SEO by uncovering any Google penalties which are affecting the site.
SEO is a beast to keep up with. Unless you have significant time to invest in Google’s ever-changing algorithm, it’s best to partner with an expert to ensure your website continues to maintain its competitive edge for critical search term that will eventually help a company make or break the business.