Ever since the Panda update was rolled in 2011 by Google, the days of link farms and keyword stuffing are far behind us. Unfortunately there are some who wish to see results overnight of their digital marketing strategies.
Regardless, there is a surprise and that is some people employ illegal methods and practices to get ahead. Now fighting for the case of those who use legal methods to get ahead, the illegal ones won’t get them far. Actually sometimes it takes them out of the online world.
While your backlink portfolio and your off-page work should be part of your strategy, first you are asked to resolve all the issues on the website to allow you to take benefit of the off-page SEO, and your primary attention should be on on-page SEO efforts.
Keyword Research and Analysis
Before we get too technical we wish to consider the issue of optimizing the content for a relevant keyword, because there is a thin line between ambiguous and spammy. Here’ some advice from experts who have successfully optimized a fair share of website:
“Take advantage of Google Adwords Keyword Planner to define the most relevant keyword for your business, and make it your focus phrase. But to avoid stuffing, always define one or two additional related keywords and synonyms to mention in your content as well. this way, search engines will get a clear signal on what your pages are about, without going overboard and risking penalization.”
Now that you have done the keyword research, you get a gist of what customers are entering when they are looking for your services and brand. Content should be crafted in ways so as to answer in straightforward terms to their queries, with your primary and secondary keywords in focus. Your product/ services pages should, if possible, contain 200+ words, but only if the subject allows, if not, do not fill your pages with tons of filler content.
It is recommended that you attach a blog with the website so that the website crawlers will understand that the website is a reliable source and it is seen that websites with blogs are 43% more likely to be indexed. And those who blog receive 97% more backlinks. This just goes to show that on-site SEO practices help boost everything you have planned for your off-site strategy.
Firslty, we have a talk about some of the more technical issues. Accessibility refers to customers who visit your website, navigate through the website and interact and understand what you are all about. This means you need to take care of redirection, canonicalization, warnings, dead pages, etc. in addition, you are required to optimize all URLs, tags and meta description, as this will not only provide better information for users but will also look good for the search engines.
Robots.txt is a file which you regularly find among other websites on your hosting server. Setting it up means that you can protect some part of your website from the Google crawlers. What it really does is tell the crawler of the website which part of the website do not need to be crawled.
This not only helps the crawler get a gist of all the pages and files on your website, but also help to understand what those files existing are all about and not only as a result get those pages indexed in the shortest amount of time possible. Once you have finished adding this to your website, update Google website tool to include XML sitemap link and hasten the process of crawling and indexing. If you are one of those people who find it hard to create a sitemap you should always take advantage of a generator which will provide you with one automatically.