Voice Search is growing at a fast pace and that is undeniable as that is the way we do searches on the go. Even more remarkable is that as the technology behind the voice searches which include Siri and Cortona improve the way they do voice searches improves too.
Because of this, smart marketers are developing ways to tailor make the voice searches for their SEO strategies. As typed out searches become less common, it becomes more and more important to tailor make such searches so that they can reach a wider audience.
Here are some of the ways voice searches will shape the future of SEO,
- Use of Natural Speech Patterns
Most people don’t speak as they type online, and that is especially true of voice searches online. Think about it you use shorthand whenever you are searching for something online, such as restaurants in navi Mumbai, you write eateries in navi Mumbai. Because of this, it is important for voice software to pick up on users natural speech patterns.
Because the word error rate at picking up errors in programming has dropped from 20% to 8%, it means these software are getting better at picking speech quirks. This means that marketers interested in making this included in the voice search SEO will need to reflect this in their strategies.
One great way of doing this is using the voice query research tools like Rank Tracker. This tool will let you enter the search terms along with some wildcards which will better reflect the natural speech patterns of voice search users.
You should also consider your online content on the basis of voice search. To boost your ranking, it is important that you include natural speech in your content. Consider using a more conversational tone to pick up on the nuances of everyday language.
- Long-tail Keywords
Consequently, using short tail keywords are becoming less relevant when considering the natural phrases people tend to use in voice searches. And with 20% of mobile searches being voice searches, and as they are growing in a faster pace that typed searches, it is getting more and more important that you’re using the right keywords to capture voice searches.
As voice searches become more popular, it is important to include long-tail keywords to boost your SEO. These include longer phrases and phrases which are more specific and to the point which people who are at the end of their buying cycle would use. You should have keywords that describe your product features and benefits as detailed as possible and involve proper phrases or sentences.
For example, if you are selling classic furniture then using the term furniture will not help in voice searches. Instead you should use phrases like “modern art deco-inspired low sofa” to better reflect what your customer are looking for.
- Even More Emphasis on Mobile
The huge popularity of mobile devices are getting old now. However with the emergence of voice search, it adds another spectrum to the business side of things. With more than half of searches coming from online through mobile, marketers are focusing on it in the context of voice search to boost their SEO.
In this day and age, modern marketers must know that mobile comes before desktop searches. And with most of the searches being performed online on the go through smartphones, you have to make sure that your content is optimized for mobile devices to appear higher on voice search rankings.
One way of doing this is by taking the Google’s mobile-friendly test, which will let you know if the webpage will rank in mobile search. You should make sure that your content is crawlable, avoid Flash since it isn’t supported by most mobile browsers, and optimize your load time by compressing images. This way, when someone ask their smartphone a question related to your content, your web page will pop up to the top of the list.