In the current world it would not be an overstatement that apps rule our life and we have an app for everything. From taking your medicine, teaching your kids, chatting with your friends, commuting, cooking something for dinner or watching movies, apps are present in every decision. This is reason why businesses are considering building apps for a long and steady growth in the market. The impact is so widespread that most experts believe that search engine result will come under the purview of apps and SEO Strategies will be made according to the apps and not the websites.
From the perspective of search visibility, it can be seen that apps will grow in a short span of time and capture the world of internet marketing. Let’s see how search engines will give priority to various apps as per their popularity while the users are searching for similar service.
Noticed By Google: Google has come up with a technique called ‘app indexing’ that allows the apps to be displayed by SERPs. You have to follow certain development rules or protocols so that you can index your app for the search engine result page.
Streaming of the Apps: a different method is to load apps for users without downloading the app to be used initially by users from the search engines.
App Deep Linking: there is another techniques of deep linking which are used to allow developers to link the users to a particular deep page of your app as per their search which makes the search term more relevant with the app.
These show the relevance of apps in digital marketing which becomes more important in SEO.
Decline of Traditional Website
This augmentation of apps will make the decline of websites more evident as most people love to interact with apps instead of viewing the website. And they can use the apps on their mobile phones and use it to their convenience.
More Interactive Experience
When users will learn to make more use of the apps, developers will make the app more user friendly and improve the experience to create a smooth interaction.
Make it Mandatory
With the increase in the popularity of apps, companies will be forced to create apps for their clients. It may become one of the criteria of staying ahead in the competition.
Rely on Digital Assistance
With the growth of app culture and increase in the use of such apps makes user more dependent on digital assistance instead of relying only on the traditional searches.
In the future it can be seen that there will be a hybrid between the apps and the traditional websites that will have the best features of both these systems.