Business sometimes might find it hard to select a good SEO agency or SEO Specialist. The problem with SEO is that the tasks are not properly defined. Here are few the points on why you should consider SEO in the first place
- Small businesses are growing to investing more in SEO. In 2016 54% of companies invested in SEO which will grow to 72% in 2017.
- Small businesses are also investing highly in PPC campaigns which will grow from 65% which will carry out the campaign up from 40% in 2016.
- Small businesses prioritize local search and on-site optimization as their main objectives in SEO currently.
- Website traffic is the metrics used to measure SEO effectiveness by small businesses currently.
- A majority of small businesses depend on internal resources for SEO over external resource, like an agency or SEO software.
This shows that small businesses invest much in SEO and are interested in working towards better results using SEO but are unaware of the technical understanding required to work SEO. As a result small businesses end up losing money in the long run and don’t have a balanced SEO plan.
Questions startup should ask potential SEO hires and what answer you should expect in return!
Q: How will you launch our SEO effort?
Thoughts: This should be the one question asked to any SEO specialist. This question will show if the SEO specialist is an expert and competent in SEO. Start-ups should check whether this person takes into consideration many factors when they hire.
During an interview with a small business or startup, a potential SEO consultant should ask about the following:
- How the startup plans to scale the business
- The company’s previous SEO efforts and budget
- The site’s architecture
- The absence or presence of meta tags
- Content relevance
Not only should a candidate be an SEO specialist but he should be align the strategy with the company’s goals and needs.
Q: How will you share data, updates, and changes, so we understand quickly?
Thought: It is important to understand that it is imperative that an SEO expert explain his work. He must be able to explain changes to the management team. The reason why SEO specialist should be able to explain to the startup because the team may not have members who are experts in the IT space. SEO teams should include members who can provide logical answers and explain systematically procedures in layman’s terms. The SEO specialist must share work and updates to ensure everyone is regularly informed of changes.
Q: How will you combine your SEO efforts with our social media initiatives?
Thoughts: SEO and SMM are becoming more interrelated as social media has become a source for major traffic to the website. Also it is seen that social media pages rank well on search results especially if they are optimized. Engaging customers to like and share posts are an effective way to increase brand loyalty. Before hiring an SEO specialist, startups should make sure the consultant realizes how SEO benefits greatly from social media engagement.
Q: Can you guarantee we will land on the first page of Google? Why or why not?
Thought: This is an important and tricky question. Landing on the first page of Google is a possibility. However it depends on an array of factors.
If the site is new and it’s a highly competitive market, most likely it will not rank high on search engines as they likely don’t have enough back-links.
However, if the website is in a low-competition niche and worked closely with thought leaders before, then it is likely to build up a link base. Also, if the business is doing well, odds are higher that the company will land among top search results.
What SEO tools do you use?
Thoughts: It’s a must that SEO experts use techniques and tools which are beneficial to optimizing the work process, and make sure everything works to move up a site’s ranking position.
Depending on what kind of tools a potential employee uses, startups should figure out if this person can identify and use the right software to boost the website’s ranking position. A good SEO specialist should be aware of technical SEO and tools that facilitate keyword research, optimize back-links, have high-quality links, and also help professionals keep track of ranking dynamics and SERP features.