How to Use FAQ Pages to Boost Your SEO

Improving your FAQ page for SEO is helpful to your platform in a variety of respects, but the most critical consequence is improving your customer interface and rating. If your website already has a FAQ page or plan to add one, these tips will help you customize your FAQ for SEO with the user’s needs in mind. Some organizations retain their FAQ pages in the footer or tucked deep in the navigation bar. Because FAQ pages rarely guide readers to conversions or list product details, they are also not prioritized for optimization.

However, FAQ pages are a crucial opportunity for advertisers and online companies. In addition to answering questions and helping prospective clients get through their questions (as the name implies), FAQ pages will give you a boost when handled properly. Set up well to improve the exposure in search results, and if you’re going to have one anyway, it’s better to customize it with good FAQ Page Practices.

Here are some of our best way by which you can optimize your FAQ page for SEO to get you started:

Optimize your H-tags

Although header tags are not the key driving force behind successful SEO rankings, they make content easy to read and provide a framework for the subsequent content. H-tags are one of Google’s more than 200 rating factors (although their effect is relatively small). Optimizing the FAQ page headers for consistency and layout would enhance user experience and locate the details they need by quickly searching the page. They also give you a slight edge on the FAQ page SEO.

Header tags include the structure of your page, as well as the context. Your H1 headers will present your topic, your H2 headers will determine the main topics you will discuss, and your following headers will serve as sub-headings that separate the sub-topics on your list. For your FAQ SEO page, this can mean that you use your larger headers to separate sections on your topic-based page and only use smaller headers to address particular queries. 

Effective FAQ page SEO can only use keywords when they are important to the user or the query – this would help prevent keyword stuffing that might affect the search results. Optimizing the header tags on your SEO FAQ page means that you can also boost your chances of being in the featured snippets. Featured snippets are brief text collections that appear at the top of Google’s SERP to answer a user’s question. They also contain definitions, lists, steps, and answers to specific questions. Using a similar keyword or phrase in your title tag, accompanied by relevant details or lists, you can customize your website for snippets. Optimizing snippets is a smart way to use your headers to affect your SEO scores positively.

Richer results with questions and answers

The SEO FAQ page will also help you get featured snippets along with rich performance to encourage visitors. Featured snippets are rendered where the relevant material is highlighted in a manner that allows Google to interpret the website as precisely as possible. They can also contain carousels, images, and other non-text elements, where appropriate. You should start optimizing these fancy outcomes by gathering the most common and significant FAQs. While there is still no proven way to achieve a rich ranking, some techniques could help.

If Google believes that your FAQ page has information that answers a search query, it can export that information directly to the SERP. Some proof suggests that using H-tags to delineate questions and then instantly putting the solution right below is a successful tactic to get rich results and featured snippets.

Not only do Q&As boost the scores and help people find responses, but they also help draw potential clients and help with customer service inquiries. If you are a small eCommerce company that does not have a customer service agent, detailed FAQ pages will save you a lot of time addressing the same questions about returns and transfers or other common requests to your business.

FAQ Page Should Be In A Structured Format

Structured data is useful for achieving rich results when applying the FAQ page SEO because it lets Google understand the content on your page. This data is encoded on the HTML file and is only read by Google, so it does not mess with what users see on the page. While not all organized data contributes to rich outcomes, it increases the chances of success. Structured data will also help the content appear in the results of Google Assistant.

Depending on the CMS, it can be rapid and fast to incorporate structured data. Sites such as WordPress provide plugins to incorporate a markup, but there are loads of other online tools available to help you build a markup with your schema. Google has made it clear that it favors standardized JSON-LD files, but three formats support them. JSON-LD, which means JavaScript Object Notation – Linked Data, is displayed in JavaScript format and separates the details into its own portion such that Google can quickly interpret them.

Finally, unlike optimizing for featured snippets, structured data markup does not boost the SERP rankings. Google has stated that there is no boost associated with the markup, although it may raise the CTR to help you get more traffic on the website.

Establish EAT Using FAQ Pages

Another great benefit of the FAQ pages is that they allow you to develop your expertise, authoritativeness, and trustworthiness (or EAT). EAT content is one of the most critical criteria that Google experts use to determine what makes sites successful. It may also provide advice on the FAQ page SEO best practices.

The FAQ pages help you to develop your expertise because they prove you are knowledgeable about the subject. Answering Q&As gives you the ability to answer questions about your company in a detailed and succinct manner and prove that you are an authority on this subject. In the same way, you can build your authority by providing appropriate credentials, reviews, testimonials, and more while answering questions on your FAQ pages. Questions on product similarities or features can be addressed with recommendations that break down and link the products’ features.

While FAQ pages are not at the forefront of everyone’s mind when building a website, they can be useful in a lot of ways. Structure your pages in such a manner that they can be readable and scanned will not only benefit your visitors, but will also help your site climb up in the SERP over time. While helping your new and current customers, you would also reduce the number of customer service questions that you will have to handle manually, making it a win on both ends. Note that Google still puts the user first, so aligning your FAQ page SEO practises with the user in mind will help you produce the results you seek.