Online marketing is something that each entrepreneur with a website finds challenging. Most entrepreneurs spend their blood, sweat and tears into creating the right digital marketing efforts, such as content and social media presence. But the result is never up to mark you expected.
Jacob Hagberg is the CEO of Orange Fox, and knows the challenges online marketing provide for entrepreneur and talks about SEO, and digital marketing in this article.
When asked the reason that drove him to open a business for digital marketing and focus on this demand, he said that he made the most of the business decision he made and most out of every opportunity given to him. In college he was signed up for a class called Entrepreneurship in Practice, and was asked to find an internship under an entrepreneur. He was working as a saltwater fish aquarium cleaning service and with a little encouragement he approached one of his clients, which turned out to be the best decision of his life.
Curtis Nelson also piped in saying that Digital Marketing was the way of the future, and also that it may be a surprise to many that a corporate executive would be interested in entrepreneurship, but we developed our first successful digital property, a website about saltwater fish tank that reviewed products and sold advertising.
When asked to describe the brand of his company, he said that his company was built on 4 values of business relationship which were ROI, care, expertise and trust. This included doing what’s right for the company, selling brand what they need, not what they want, and turning down business that is not a good fit.
When asked about the major challenges faced by entrepreneur is increasing traffic, he said that the websites SEO should be targeted under 3 digital marketing strategies, buy paid media, build a list and optimize your website for search engines. And the best way to buy advertizing for their website they should rely on Google Adwords and Facebook Ads, and continue using such mediums until they are profitable.
When asked if SEO was important for new entrepreneurs, he said that the truth is that SEO is only important for certain degree to a new business, they should be optimizing title tags, include description. After the business grows, the product matures and profitable revenue stream is indentified, then create for greater search engine visibility.
He also said when asked when a company should outsource their digital marketing , it is unlikely that a company would require a full time person that specializes in only one skill, they are in search of a multi-speciality individual that is well rounded in search engine optimization, paid advertising, email marketing, social media, content creation, analytics and conversion optimization. This is most likely a front-end developer or a back-end developer who knows about search engine optimization, paid advertising, email marketing, social media, content creation, analytics and conversion optimization.