It may seem silly now, but at the rate millennials and Generation Zs are using Emoji it may not be a far thought out idea to include Emoji SEO in the next 10 years.
Think back to when domains started to be introduced in the market. Many smart people bought domains with seemingly simple ideas such as pizza.com, party.com. These started selling for the huge amount of money when the internet caught on selling for millions and millions of dollars and transformed how we do business in the online world. But in the early 1990s, domains weren’t on the forefront of business and marketer’s minds.
Emojis have the same trend when it comes to searches. Back in May 2016, Google allowed the searching of emoji and, Yahoo and Bing have mostly allowed it completely. Yelp also started allowing emoji search on their website back in 2014.
Barry Shwartz also saw that while searching for emoji based searches on Google Search Engine’s image search returned images with real animals and humans for the emoji used in the searches.
Yes, most of the results of emoji may be real and do relate to the emoji. This, combined with Matt Soutern’s news last year that Google recognizes emojis in tweets sent to them and provides search results for you, shows that Google is rapidly indexing and placing more value into emojis.
The eventual rise of Emoji SEO
As Google starts to recognize more emojis and indexes them for search results, SEO should have to evaluate what this will do to the eventual client’s online visibility.
It was concluded in 2015, that 92 percent of online consumers use emoji. Emoji use has only continued to grow from there. Marketers have also decided to join the brigade, with marketers use of Emoji has grown by 775 percent over the years and popular campaign like Deadpool’s emoji billboard making it more mainstream.