If you create a website and host it on the internet then the idea is for people to visit the site. A website’s traffic is a way of gauging how well the website is doing for the business. It is also an indicator of customer behavior, and it will help you formulate a marketing strategy that will help you get a better ranking in the search engine results.
The basic underlying idea of SEO is to drive more traffic to your website. But with more than a billion websites online how will you drive more traffic to your website?
Here are the top seven tips to help drive more traffic to your website:
Keywords: in most of the searches 50% users use more than 4 words or more. This basically means that keywords are not just important they are imperative to the growth of the website. You also need long-tail keywords that are specific to the search.
When it comes to broad keywords, the competition is very stiff and you need to offer something more to stand out among the crowd. A long tail keyword is important as it will help users searching for some specific information to be guided to your website and help them find what they are looking for.
Good Quality Content: In this competitive online world, there are many people who write on the same topic. What should you do different to get listed at the top of the search listings? The answer is a good, well-researched and thought out piece of content.
The content on your website should be diverse to avoid competition internally for web pages when showing up for search engine listings. The website needs to organized in a manner in which when someone search for something specific, all related information is easily accessible. Also make sure that the content on your site is regularly updated as search engines look up the website for updates to provide for users when they search for it. Writing good content can greatly help drive more traffic to the site and ultimately affect SEO.
Meta Description and Title Tags: Title tags are similar to a book title. This is the clickable link which appears on search engine results. If we take Google’s example, we need a title tag which is less than 60 characters long.
Meta Description is what appears under the title in search engine results. This is what makes the first impression on a user, and trust me, the first impressions matter. If you have a good and concise meta description, there’s a better chance of people visiting your web page and also good for SEO.
Optimize Images: Images help bring a boring webpage to life and add color to what users are seeing. For better search engine listing, you need to optimize images by adding descriptions, alt tags, and titles. Its beneficial for your website SEO efforts.
A search engine is unable to understand the content of an image. It is the text which comes with the image which helps them find out how relevant a page is. For this, use original, optimally sized, good quality images.
Backlinks: for search engines, backlinks are an endorsement of a website. A guest blog on another website with a link back will help drive more traffic to the site.
Getting a listing on online directories will help drive traffic to the website. The description of your business in these website should have a link to the site. Make sure that you are continuously updating the information in these directories to generate traffic and increase your SEO ranking.
SSL Certificates: For search engines, an SSL certificate is important. What an SSL certificate does is change the http:// to an https:// that makes the website more trustworthy and protected. If you want an search engine to trust you, a SSL certificate is a must.
Mobile Friendliness: Having a website which is mobile friendly is important. According to Google, there are more mobile searches than on desktops in 10 countries including Japan and the US. In order to capitalize on this growing trend, your website needs to be mobile friendly.