SEO today has become much more advanced and complicated than it was ever before. The major tools have also become complicated and they have features that can be daunting to use and even impossible to know them fully, inside and out.
With that being said, as an SEO professional, you can learn a lot of tricks and tools when it comes to SEO tools. You can use several SEO tools for analytics such as reporting, intelligence and tactics to take clients to new levels of organic search engine results. After working in the industry for several years a professional can find their way around such hacks and you can use to help you be a more effective internet marketing or SEO professional.
Reverse Engineering Competitor Links
Reverse Engineering is an important tool hack to pull the information about competitor backlinks in order to see the most important of the backlinks. There are many tools available; there is Ahrefs and Majestic SEO. There are some other tools available such as SEMRush which can be used, but it does not provide overall information about backlink profiles.
After creating a spreadsheet about the backlinks of the competitors you can go through the links and find out which links are the most important out of these links. Once you have done this you can go ahead and try to replicate the links. The process of replicating links is not simple, it can take a lot of thought and planning and you should try to replicate links which have a score of more than 15. Here are the three types of links you should try to replicate:
- High-Quality Blog Comments:
Blog comments are not as bad as SEO professionals make it look out to be. If your competitors are being displayed in blog comments then you should look to be there too. The build rel=nofollow links help to make your link profile more balanced and sound.
- Directories and Resources
There could be a list of companies, different places to purchase products and more. Work with the webmaster to make your links present in the same location as your competitors
- Content Mentions
If there are links inside the content of the article, then you should try to provide editorial content by providing the same type of link or trying to get mentioned in the same article.
If you keep repeating the above mentioned steps, then it will become inevitable that you can achieve enough good backlinks. This will help you get more traffic and sales.
Another way to improve ranking is to find the phrases which your competitor ranks for in Google. You can do this by using Ahrefs, or using SEMRush as their database is high.
There are a couple of ways to use this data:
- By checking their backlinks and their on-page optimization, you can figure out how their content pages are ranking so high for main keyword phrases
- You can use this information which was collected to find out which keyword phrases to target using which website pages. If they are a retailer and your competitor has a ton of “brand” pages ranking for “brand related keyword phrases,” doesn’t it make sense for you to do the same and link it on your navigational bar?
Competitor Content Research
If you are guessing on content topics to create content on, then you are at a serious disadvantage when it comes to content marketing. By using Ahrefs you can literally see which content works for your competitors. You can see which content was the most shared, what they ranked for and for what they received the most backlinks for.
By looking at this data, you can determine what you should be writing about. If you do your research and find out an article which has the least amount of backlinks, but the most amount of shares and ranking of webpages for most keyword phrases then you have something to write about.
Using the data, you will come to know what topics to create content on based on how many times it was shared and the amount of traffic it was able to pull up along with how many referring domains it has. The more organic search traffic, the more social signals; having the least amount of referring domains is good for creation because it is less competitive than popular topics.
Broken Link Building
Broken link building is an easy hack, but it has been over popularized by many SEO professionals. Using the Ahrefs broken link analyzer you can see the broken links of your competitors. Once you have a list of broken backlinks, you want to try to get the same ones. Notify the webmaster of the broken link and suggest that it is replaced with one of your links – because, after all, you found the broken link.
Most likely you won’t be able to replace all of them, but you will be able to find some hidden gems in it. For less competitive spaces this works well. It is a great tactic for companies selling niche products without a lot of SEO in it.
Phrase Match Keyword Research
Doing keyword research can be a difficult hack, but can be the most fulfilling. What you need to do is to find the webpage which you want to optimize and then think of the most important keyword phrase. Once I have the main keyword phrase, put that phrase into the SEMRush phrase and find out other keywords which you can optimize for in addition to the main phrase.
For example, if people want to find how to “save the date” and you provide the service then you can optimize for the keyword. If you do not provide the same services, then you can provide optimization for related keyword such as photo cards.
Reclaiming Lost Links
This hack is definitely the hardest and the most time consuming. You can check Ahrefs and find out the links you lost in the last 60 days. Once you have zeroed in on the links there is no hard and fast rule in how to reclaim the links because every case is different. However, the strategy is to find out how you lost the links and how to reclaim these links back.
Sometimes an article can be deleted because of the age of the link, the best way to reclaim the link is to write a similar article and submit it to fulfill the lost link place. Generally, you’ll have a lower success rate doing this, but you worked hard for those links. Trying to reclaim them is always worth a try.