If you are struggling to get online visitors to come to your website or you’re simply looking to improve your SEO efforts, then organic traffic is known to be one of the best ways to grab profitable visitors. When customers search on online medium and land on your website, they are most likely to convert into customers or clients. Building organic traffic on a website requires a great deal of time and effort, however can be done effectively with a consistent strategy and proper optimization.
Here are some ways to improve the SEO outlook of visitors:
Optimize for your personas, and select the best keywords
The primary focus should be to write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that is relevant to your buyers, you’ll naturally improve your SEO. It’s best to start with a list of about 5-10 topics that fit your niche, then use those topics to later come up with an appropriate keyword.
Consider for example, if you are a marketing company, then ‘marketing agency’, ‘SEO’, ‘email marketing’, ‘social media’ and ‘online marketing’ should be included in topics. Once you have your list, you should begin thinking of phrases your audience will be searching for. Keep looking for keywords in your realm of working keywords with high search volume and low competition.
Make Blogging a must
Blogging is the best way to improve organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimized content centered on your market niche. A blog is a great opportunity to become a thought leader in your industry.
Search Engines love frequently updated websites- so make sure you keep on blogging on a regular schedule. More importantly, users love it too. A site that’s consistently updated will tell your audience you’re serious about providing good content, which gives them a reason to invest their time on your site.
Use Long Tail Keywords
Short, key-phrases such as “marketing agency” have become too broad and competitive as the market grows, instead concentrate on long tail keywords which are tailored to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you.
If you are a web design company then “web design services in New York” or “Web development in Los Angeles”, studies show long-tail key phrases are driving results due to greater relevancy and less competition.
Plug into the Blogosphere and Get your Meta Down
The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and share the post put up in your blog.
The Meta title, URL and description are the three key ingredients for an optimized web page or blog post. It’s simple but effective, such as using a Yoast SEO Plugin for WordPress to help us optimize our pages.
Create Quality Content
Try to write and publish as often as possible, but not at the cost of quality. Quality content your blog has, the thought leadership articles and blog posts; you have on your website or blog the more opportunities you create for organic traffic to come your way.
Write for your persona and not for search engines. Search engines love frequently updated content however; pumping out keyword stuffed articles won’t get you very far. By providing quality educational content that resonates with your audience, you’ll naturally improve your SEO.
Use Internal Links and Encourage Incoming Links
Once you have built up a decent catalogue of information on your site, you can begin adding links in your blog post, guiding visitors to more relevant content. This will help keep your visitors on your website for longer, which helps boost your search ranking. Generally stick to 3-5 internal links in your posts, but however don’t overuse internal links, too many and it starts to look like spam.
Google prioritizes sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, supplier and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank.
Use Social Media
Social recommendation has quickly become one of the best ways to promote your content and attract visitors to your website. Google understands the importance of social presence and is taking social media as a great signal to rank content. Build a strong presence on social networking sites such as Google+, Facebook etc.
All of these activities help to get your name out and website address out on the internet. Add share buttons to your site to make it easy for people to share your content. Make sure you are providing social sharing links on your blog posts and are frequently updating your social accounts with new, relevant information to attract visitors.
Exploit Metrics and Play by the Rules
Use something like Google Analytics to track visitors to your site and blog. Being able to see where they come from and what keywords they searched for allows you to fine-tune your content.
You won’t get ahead by trying to take shortcuts. Unfortunately, many SEOs try to use unethical practices, also known as black hat SEO, to try to trick search engines into giving them a higher ranking. Anything promising quick results will most probably results in penalizing the website from ranking high on certain or all terms.