While Local SEO may not seem important to the bigger companies, the advantages to small businesses is manifold. For average brick and mortar stores, having a local SEO listing is important. Almost 50% of users who perform local searches on their smartphones end up visiting the store the same day. And with business visibility playing as an important factor, having your company not being listed in Search Engine Rankings could mean that they could be losing out of important customers to your competitors. In this article we talk about how to improve on Local SEO.
While SEO takes some time to show effect, local SEO can be harnessed by using certain simple steps to improve it. Here are what the experts tell you to start with:
- Insert Keywords across Multiple Listings
Making your brand visible to the public through listing it on local listing sites is important for local SEO. Make sure that you add your local keywords in listing sites, always be ready to include relevant pictures on the website and always choose a business category. Once you compile a list, promote it: Reviews are essential not only to boost rankings but also to encourage viewers to take action.
- Get Local Coverage
The best way to get ranking and being visible on SEO is to be published in major publications which are high indexed by Google. For getting listed on local SEO results try and make a relationship with local publications so that their journalists will publish your article and cover your work in news on an on-going business. Once you get that attention, you will notice that the links will help you immensely improve your local SEO.
- Get New, High-Quality Links
The number of links and the quality of links directed towards your website has direct impact on the ranking which you will get in its local search engine rankings. Consider giving a presentation to students in a local university, lead a discussion at regional business organization or publish article online on Search Engine Land, and use those opportunities to have the associated organizations link to the company’s website.
- Improve Internal Linking Structure
Most websites have poor internal linking with the important pages being linked only through the navigation or footer of the website. Add internal links where relevant from within your pages’ content, including blog posts, informational pages and key service pages. We consistently see lifts in rankings after improving websites’ internal linking structure as can be checked on Clutch.co.
- Optimize Title tags with Local Keyword
To help certain webpages to rank locally, make sure that the title tags are optimized locally using local keyword. For example, your title tags should read “basement renovations Chicago.” This signals to search engines that this page is directly tied to Chicago, and will thus be more likely to show up in searches from your geographic area and explicit searches for the local term.
- Claim and Optimize Your Google My Business Profile
One of the simplest way to capture your Local SEO ranking is by claiming the Google My Business Page. This is the business listing which shows up for local searches. You need to have a physical location and street address to set up or claim a listing. Optimizing this profile with category, contact information, images and business hours gives a big boost in local search.
- Create Local Business Profiles
Make sure that your presence on local listing sites are there so that users can find you on popular websites such as Google+, Yelp and Yellow Pages. Each local profile you create acts like another “platform” for local visitors to land on. It’s an incredible opportunity to improve local SEO and demonstrate social proof, which will help drive people back to your website.
- Multi-Local Brands Should Build Hyper-Localized Content
For multi-local brands, focus on developing hyper-local content. Many brands have the same content and same pages for different location. Instead, make every location page unique. Don’t just find and replace the city name. Do some research. Make it useful, relevant and engaging to each location’s neighborhood.