SEO seems a tough concept to grasp for most local businesses wherever they are located, with the booming local businesses and in a competitive landsape no one can afford to ignore local SEO entirely.
Local SEO, is the process of optimizing specifically for your geographic area, means that small businesses have a fighting chance against corporation, and there are simple ways that you can start optimizing for your own web pages to draw local traffic.
Optimize for Mobile
In 2016, it is highly important to optimize your website for the mobile, it is not enough to just design a website and hope it works on tablets and mobiles.
It is likely your goal is to entice local consumers to visit your store, call you, and fill out some kind of form asking for information. More and more consumer looks for your business using the mobile platform.
Consider, if you are looking for an emergency plumber, you will open you phone and search for plumbers in your location, if you find a website and look for plumbers, and it is hard to navigate, the most likely scenario is that you simply move on to the next plumber on the search engine result.
Most people want to hire you but are unable to do so because of the poor experience. Even Google takes mobile-friendliness into account when ranking sites on their results page, if there are two similar businesses, but one has the website optimized for mobile, it is likely to be featured above the other.
Create a Google MyBusiness Page
When people are searching for something on a search engine, it is important to have the most relevant information immediately displayed.
But before your information shows up in a display like this, create a mybusiness account and make sure that you fill out the most accurate and up-to-date information that’s consistent with information found across other online platforms. Compose a business description that is unique and enticing, including high-quality, engaging photographs of your business and don’t forget to clearly mark your hours of operation.
Display Your Name, Address and Phone Number
In today’s high-digital world, your business very likely has its own facebook page, twitter profile, instagram account and other social media platform and you post on these account on a regular basis, but you need the name of the business, the address and phone number displayed on such sites, there are probably quite a few reviews and listings websites displaying your information.
Firstly, the important for your users experience, 73% of all mobile searches eventually result in a future action from the user and 28% of those actions are in-store conversions.
When it comes to SEO, there’s a lot of importance given to content strategies, and reviews from customer should be a big part of that strategy. Potential customers look for reviews as the first step in considering if they want to purchase from you. But that doesn’t mean that they should always be positive, consumer considers companies which have both positive and negative reviews than businesses with purely positive ones.
Once you have sold your services to your clients, it is ok to directly ask your clients how they enjoyed working with you. If they have, ask them to leave a review of their experience.
Keywords in Content
Optimizing for certain local keywords is the most well known SEO strategies out there. While it is important to include keywords in your content it is not ok to over saturate your content with them. Google’s Panda Update targets web pages with spammy keyword usage. So use your keywords naturally and organic way. Google can absolutely tell when you’ve put that one phrase in just a few too many times.
Keep Voice Search in Mind
Many of the mobile users are starting to search on their phones using their smartphone’s listening capabilities. 20% of mobile search queries today are actually voice searches.
If you out on the town during lunch time, and you want to search a sushi place, then you perform a search, but if you don’t feel like typing out the entire search, so you use your voice search.
The only way the voice search can find out if your restaurants in the area have optimized their site to show they serve that specific cuisine, include keywords in your local SEO strategy that are written with voice search in mind.
Now it is time to take advantage of the excitement and growth in your city, make sure you’re ready by working on your search engine optimization now.