We depend on old school technology but when it comes to the future of your startup it is important that you stay updated with techniques which are sure to work. Ranking algorithm for SEO is continuously updated by search engine in an attempt to provide relevant results to user queries.
Google introduce RankBrain which is the newest algorithm and is an artificially intelligent system. It is believed to find even the pages that don’t have the exact keywords mentioned the search query. This shows that there are various factors which affect the ranking on SERP, other than the conventional ones such as keyword density and linking quite outdated.
Here are four such SEO practices that have collected dust.
This is the most outdated technique which is still in use on various blogs and website because people are not ready to give it up. Search engines used to rank websites on the basis of keyword density, but now it is seen that there are other factors which determine relevance and hence ranking on SERPs. It is alright to repeat the name of the company as a link, but the use of long-tail keywords which define the search terms to be targeted is outdated. What is the point of bringing in traffic when the user is unimpressed by the final product? Now search engines are proficient in understanding the use of keyword stuffing to over optimize pages while keeping meta-descriptions with the keywords inside of them is no longer a contributing factor for your rank.
Abusing Anchor Link
Using hyperlinks on anchor text may bring in more traffic to the website, but abusing this practice can be counter-productive. Avoid attaching irrelevant links to anchor texts simply for the sake of high visibility. If a reader clicks on a link and will be directed to an irrelevant page, then he will be not happy. Click baits links are manipulative and are no different from spamming. Your anchor texts must also have fewer and more specific words in order for the backlinks to actually serve their purpose.
Article spinners were created in order to produce pages for every keyword variant. They replace words and phrases in order to provide alternate versions of the original article. The idea of article spinning was created because it meant that the higher the number of articles the higher the probability of showing up in the search results as there were more backlinks showing up to your website. It worked like keyword spinning but on a larger scale. But search engines have updated their ranking algorithm in order to filter out low-quality content. Google’s Hummingbird algorithm devalues such spun content.
Link Building Techniques
Submitting your website to link directories and creating wholesale article submission and posting would have worked a few years ago because they are ways of backlinking to your website. There was a time when Google recommended link directories as an effective way of increasing visibility. People, naturally, misused and exhausted this tool by submitting links and articles of low quality. Google began minimizing their index of cached link directories, which made this technique outdated. Websites can now face a penalty for associating with link networks.
User Interaction is one of the factors that search engines are believed to include in their ranking system. This is why you compliment your SEO technique by including such high-quality content at the end of the day, as that is the only way that’ll improve the user experience.