We all want an SEO friendly site for our business. But, it is far too easy to publish a new blog post and be off to the next thing on your to do list.
This will end up hurting your SEO efforts in the long run. In this article we talk about certain tools and techniques which you must use to boost your WordPress SEO.
- Post New Articles Regularly
Google has a bias towards fresh content. Google’s algorithm partly works on finding the new content and give a bias to the most recent results. So publishing original content on a regular basis is fairly important, and size of the content is also important. So post articles which are greater than 500 words in length as these ranks higher than shorter content.
- Create a Keywords List
If you are concentrating on SEO, conducting a search to conclude a list of keywords which is needed to be developed. This is basically a list of keyword phrases that describes your products and services. These keywords should include a phrase or group of word which people would use to search for a product or service which is offered online. Google has some incredible to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.
- Install an SEO Plugin
This will help you to set a Meta Description of the content which you have posted, along with a keyword rich title. A couple of popular SEO plug-ins to consider is All in One SEO Pack and WordPress SEO by Yoast.
- Hand Submit to Search Engines
What good is a website which cannot be found? Hence, it is important to get listed in Google and the other popular search engines and directories which is one of the most effective ways of getting free targeted traffic to your website. You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help- they can actually hurt you.
Almost all of the directories will never send a visitor to your website, and having submitted on such directories can hurt your ability to rank in the real search engines like Google and Bing.
The best practice is to manually submit your site to search engines yourself. WordPress makes this easy, once you set up an account with Google, Bing and Yandex Webmaster Tools.
- Add Tags to Your Posts
WordPress comes along ready to embrace search engines straight out of the box. The tags features are one of those SEO friendly features you should take advantage of. Be sure to add relevant, keyword-rich tags to every post you publish.
- Leave Comments on Other Blogs
Encourage other people to link back to your posts by commenting on other’s blog post. The more backlinks which are created is considered more of an authority site and gets higher rankings.
- Block Spam Comments
Avoid allowing posters to post spam comments such as “enhancement pills” on your blog. This will not only hurt your keyword relevancy and hurts your rankings. So blocking spam comments from posting to your blog will improve your SEO – as well as make your real blog readers happy.
- Internal Linking
One way to improve the traffic on your website is to include Internal Linking of the website, if you have a blog post which talks about one topic of SEO, then at the bottom of the post, add links to other articles which will be important to the reader. WordPress SEO by Yoast does this automatically for you.
- Use Alt Tags for Images
For each post you put up on WordPress, add ALT tags to the images to make them rank better in image searches. This is an important place to include the keywords. If you enter a search for an image on Google, which works similarly like a google search, your link will show up. So adding Alt tags helps Google find and include your images when someone does an image search.
- Tweak Blog Post Titles
If you have written a blog post on articles, there are chances that it needs to be tweaked and reviewed first before publishing. Your blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.
- Add Social Media Sharing Button
When Google sees that a certain blog post is getting a lot of response through views and share it improves the ranking of that blog post. Making it so easy for readers to share your posts helps others Tweet and share your great content.
- Update Your Theme
Not all WordPress themes are SEO friendly, and the free WordPress themes may be hurting your search engine rankings because of this. Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.