Startups constantly worry about how to get their businesses visible to customers online. It is a sure fire starter to create content, place ads on social media and amplifying their message using Hootsuite, but it is hard to move customers if you do not know the full landscape of SEO and the full scope of it.
Anne Ward, an SEO expert and the author of the book SEO: The Battlefield said that SEO is more of a technical game than one might think.
“SEO started out as a marketers game and now it’s turned into developer’s game. It has definitely turned out more complex with machine learning and the algorithms which make it a tough cookie to crack.” Anne said.
Anne has some insights on how to get the ball rolling for small business owners to adopt the right SEO marketing plan.
“I see a lot of entrepreneurs struggle with intimidation and I think that’s normal, but it’s something you need to get past. It’s ok if putting your business on Facebook and running some ads in your marketing [plan], that’s fine, [SEO is] about what you need and where your customers [are located],” Anne said.
At a conference, we were able to talk to Anne and find out what she really thought about her new book, SEO strategies for startups and digital advertising for small businesses.
Austin has a tagline of “Keep Austin Weird.” In that spirit, we asked Anne how she would keep in weird and authentic and in doing so stays true to herself.
“I trust my instincts and always gravitate towards what (or who) I find interesting. Many kids are told by their parents to go to school and become ‘X’. Mine told me to go to [college] and study what I found interesting. So I did. I’ve followed that philosophy my whole life. To keep it weird I listen to any and every kinds of music in my office all day, every day. Music helps me channel the best parts of my brain,” Anne said.