Technology and internet have become integral part of our lives nowadays. Internet has become a primary source of information, a platform to promote two-way communication and a reservoir that provides unlimited business opportunities.
With the advancement of internet technology, it has given way for marketers and business owners to easily and efficiently showcase their products and services. Despite the plethora of apps and software which are made mainly for corporations to gain the publicity they seek; many businesses are still relying on traditional methods such as advertising to promote their products or services.
Why is Advertising less effective than before?
Advertising have been integral part of marketing for quite some time. However, there are a variety of factors that have caused advertising to be less effective as a marketing approach than they once were.
The Existence of Ad-Blockers
Everyday, when surfing the net, we are bombarded with a barrage of advertisements. This can be quite irritating as they disturb the work we had set out to do. With that being said, there is the presence of ad-blockers which can be installed to prevent any information that resembles an advertisement from reaching them. Due to the software and extensions, advertisers have defeat the primary purpose of advertising which is to disseminating information to target demographics.
Advertisements are Perceived as Less Credible Sources
Due to advertisement being a paid source of media, it seems to be considered less credible. They perceive that the information present on the ad will only be useful to the advertisers. Advertisers will not be truthful and include information which can be detrimental to their businesses, hence users will no longer trust advertisements as a reliable source of information.
One of the most effective techniques that can be applied today is search engine optimization, also known as SEO.
Unlike SEO, advertisers will have to constantly pump in money to make sure that their advertisements remain online. Once the allocated budget of money for advertisements has been exhausted, or the advertisers have decided to stop advertising online, the ads will be taken down. On the other hand SEO does not require constant maintenance and financial commitment like ads. As long as your content remains relevant and the website is optimized for search engines to identify, your online presence will still be retained.
What is Search engine Optimization (SEO)?
Although it is one of the best method with the most potential today, SEO is still heavily underutilized. SEO is a way to create better brand awareness in the digital space. According to experts, SEO is a way for websites to be more accessible and understandable to search engines such as Google, Yahoo Search Bing, so that they can rank well on search engines. Many high clients such as Amazon and Lazada, have gained extensive boost in revenue due to optimizing their website and content for search engine to identify them easily.
Hence, SEO, when used properly, can increase the amount of online traffic and visitors to a company’s website, which increase potential prospects and profits. That is because when people are looking for purchase a product or look for information, they will turn to search engines to look for related details.