Whether you are trying to get into a career in SEO or you are trying to improve your skill set and your performance, it is important to look at the skill sets which are important and how to become a successful search marketer and find ways to improve them in yourself.
There are many factors which determine the success of a SEO campaign, but at the core is one person who is calling the shots. This person is delegating task to the team, doing research, setting goals and accomplishing a ton of miscellaneous tasks; but without the right general skills to back these responsibilities, your entire SEO campaign will fall apart.
So what is the most effective skills in SEO?
The first and most important concept is analysis, which is a vague concept that applies to a number of SEO areas. What is important as an SEO professional is to consider data about the who, what, when and where and understand the how and why questions that go along with them.
For example, you may need to consider the organic traffic data and consider which of your SEO tactics which could be analyzed to be responsible for that increase. You’ll need to look at ranking drops and track down the root causes for that setback. You’ll need to analyze the results of a thousand keywords and consider which keyword is the most suitable for you, and also consider which of the pieces of content best resonate with your audience.
The second most important skill is Research and do it you must. Research for an SEO campaign begins with a basic keyword and competitor analysis, which provide the insights necessary to create a strategic foundation for your campaign. But SEO is more than that you need to read up on the latest news in SEO.
Next, you’ll need to run experiments to see how your tactics affect the search rankings of the company. You’ll also have to most probably look up answers of the problem faced during the SEO campaign. The faster and more efficiently you research, the better.
- Coding Basics
You don’t need to be a professional programmer to be successful in SEO. Today most of the websites come with CMS systems which have inbuilt SEO functionality which can be used and if you require you can follow step by step instructions online to make changes in the backend of the website.
Still, it helps to have certain familiarity with coding basics; you should be able to look at the insides of a website and identify the key features relevant to your campaign. You should be able to make swaps and changes in a flash without breaking the site.
After a few years, even the humblest of SEO professionals may feel that they have learnt everything and they have become experts in the field. But SEO is a field full of surprises, even though you know something doesn’t mean that it is objectively true for all clients, or things won’t change in a few weeks or months.
Staying humble during periods of new possibilities, will help you solve problems fasters.
The importance of communication in an SEO environment can’t be understated. You’ll need to communicate with the team members in a clear manner to understand that your directives are carried out. You’ll need to explain complex subject matter to clients, who may not have the technical proficiency in the subject.
You should be able to produce content that your readers can relate to. All of these require clear communication skills without which you cannot remain competitive.
- Learning Speed
Learning is another field which requires attempts to learn new concepts and information emerging in SEO and the effectiveness of specific strategies within the field. It is also important to be a fast learner so that you can become adept in many different platforms and tools you’ll be using to get the job done.
Tenacity is not a skill but you’ll require it if you want to be successful. SEO can be a challenging industry at times: you work may be rejected, you attempts may be overturned, you may face criticism and misunderstanding from your clients. Being able to move past those low moments and find solutions to your problems no matter what, is vital if you’re going to succeed.