Tips on How to Integrate SEO and CRO
The world of SEO keeps getting more and more complicated as time rolls on; you have to measure your SEO campaign with the conversion rates of your website. It is irrelevant to not consider your CRO to SEO in such a way, if CRO is the art of converting traffic obtained through SEO efforts.
As a SEO Services Company in India, you can make your website more likeable through creating shareable content, you can gain more visitors but if none of the visitors want sign up for a program, make purchases, or convert then your SEO efforts will be in vain. We always forget to implement CRO strategies and this yields the most gain. If most companies applied these techniques then it would create reaping larger income for any type of business.
Before we start with explaining how to combine SEO and CRO, it is important to know that CRO is the focal point of SEO. No one tries their hand at SEO and attempt to drive traffic to their website without expectations of conversions.
Content is King, Shareable Content even More
Content is created in a manner to share and convert more traffic, Google on the other hand looks for content with too many unnatural links and takes action against them. Too many links in the content can distract the visitor who may find it hard to convert into customer. As a SEO Services Company in Mumbai, with lesser links you can create likeable content and improve SEO and add more value to linked pages.
The only option is to remove links which can distract the visitors from making logical decisions, it is important to refine your purpose by withdrawing all the non-essential elements from the content and improving call to actions of others. Thin content can only hurt your online reputation, it si better to explain details with testimonials and reviews.
Improve Load Time
As a SEO Services Company in Navi Mumbai, it is known facts that load time directly effects bounce rates on website, speed is one of the most important factors that affect conversions. It is known that slower speeds of loading cost billions for business. Google has also started to use speed in its ranking algorithm.
Here are some tips on how to improve SEO and CRO:
- Reduce Redundancy by doing away with flash images, large videos and other unnecessary elements that could make the load speed slower.
- Reducing Script sizes, for which you must remove the parts which are redundant and have no use and run a minification script to remove white spaces.
- Optimizing images since larger images takes a longer time to load, so use the smallest possible images.
- Cutting down on redirects as these increase load time and creates additional HTTP Requests.
Create Shareable Content
As a SEO Services Company in Thane, Google is keeping a track of how many times your content is being shared on social media platforms; it is also looking at home many clicks you’re getting from those shares. This would make it imperative for you to create shareable content and place it on social media platforms as it will make it easier for people to share the content.
Here are a few tips to keep in mind when creating content:
- Content should be interesting enough for people to share
- It should be easier to share on social sharing platform
- It should be informative to keep readers on the hook and actually make them want to share more.
You start getting clicks and it is the beginning of yet another important step-converting the clicks generated. Clicks alone are not able to earn anything. If you follow these important steps it can increase your SEO and CRO efforts.