A portfolio is an important facet for any web designer. Its aim is to be a tool in which to display and attract the attention of the client. Creating a top web design portfolio is not easy, even for a web designer.
Below we list some of the tips for creating a great web design:
Content Is King
Most web designers are not alien to the term Content first. Content is king in web design. Make content the center piece of your portfolio and focus on the quality of message you are trying to get across. Firstly, do not use eye candy images and concentrate on engaging potential customers through the statement you are making.
To add to this, do not complete the images, becayse they will attract clients and open a few doors- but the copy is likely to make you the ideal candidate for a job. Without a copy your portfolio will be less professional and the client could choose a different designer. Well-written content is your best chance to communicate your skills and expertise and sell your work to a future employer.
Create a Portfolio for your Target Audience
As a web designer do not think about yourself as a user. Think about the web design project, think of your target audience and their wants, needs and possible limitations. Put yourself through the viewpoint of the people viewing your portfolio and clear pain points if any.
Remember that the portfolio is about the projects, remove any unnecessary everything that gets in the way of a clear, concise message. The goal of the portfolio is to impress the audience and showcase your potential clients.
Tell a Story
Engage potential clients by showcasing your talent. Explaining the process behind the project could come a long way. Showcase your talent by not only showing details but also explaining how you deal with solving real problems. This will not only impress the client but they will appreciate the work done behind the scene. Explain your role in the project and mention the techniques and technologies used to demonstrate the value of your work.
If you were part of a team, then you should talk about the work done as a team and promote the success of the entire team, not only your role. There will be many questions such as: Are there some detailed UI problems you solved which you can share? What deliverables were produced and why? Which of the major KPIs can be used to demonstrate project goals and success? Try to be as brutally honest and objective when explaining every step of the project and explain that no web designer is error free.
Don’t Make Your Clients think
Not making your Client is an important lesson in Web Design. Avoid being vague to let clients accomplish their task without hitting roadblocks. Make sure your work as well as contact information is as clear as possible. If your project is live, make sure to provide a link to the website and let the client discover more. The browser is a primary environment, so let the clients visit your website on such environment. If the project is live on the internet, then you can provide a link to a
Be professional on the type to projects you make, and assure the clients that you are not trying to gamble with the quality of their projects.
- Use spell-check software to avoid spelling errors and come off superficial
- Consider specifying start and end dates to provide extra information
- Optimize your images- you do not want pixilated images on your portfolio and cost your job
- Be honest when stating your work experience and job title
- Give credit where it’s due. If other people or teams have worked on a part of the project, then mention them.
Select only your best projects, because quality will always win over quantity