Ever been told to focus on content and not on SEO. This could not be more wrong, SEO is still kicking, some rules have changed and some of the starting lineups were in the minors until a few years ago.
According to data it can be seen that:
- 93 percent of online experiences begin with a search engine
- 75 percent of users never scroll past the first page of search results
- 80 percent of users ignore paid ads on search engine results
As a SEO Services Company in Mumbai, SEO converts your website into pages which can be easily comprehended by search engines so that people can easily find offers, product, services, and information to specific questions.
The following five mistakes are made again and again when it comes to search engine optimization:
Keywords are still needed in content but over stuffing keywords and targeting the wrong keywords are still been done by businesses. Stuffing aims to trick search engines by using an exact keyword phrase in an unnatural frequency.
Do that and the engines will penalize you? It sounds stilted, it offers nothing of value and it’s meant to game the system.
As a SEO Services Company in Navi Mumbai, Google uses Latent Semantic Indexing to analyze your page’s intent and determine keyword variations. Use naturally occurring synonyms and alternatives instead of word-for-word repetition.
Having a keyword focus is important, as is to include the keyword and it variations in the title, opening paragraph, and meta-description and throughout the body of the text. Use the Keyword Planner to identify words that pop in searches, and find the relevant long tail keywords with a decent volume.
You want your page links to point towards other content on your site as well as relevant material on external sites. Businesses used to get away with exact-match or keyword-rich anchor text.
Your best bet is a healthy mix:
- Branded text, as in “Facebook has a great user guide”
- Naked links
- Long Tail Link
Search engines can’t see images. Engines need textual explanations to understand what the image represents and how it connects to your topic.
Include a highly relevant file name, alt-description, caption, and image titles. Some studies found captions are read 300 percent more than body text.
As of 2016, it was comprehended that 90 percent of respondents reported they use content publication/promotion and guest posting as part of their link-building strategy. And most people believe it is the best option for SEO-boosting strategy.
As a SEO Services Company in India, populating with too many backlinks can have negative effects. The risk of Google’s wrath if you include links from penalized sites or those with a domain authority less than 20.
Write quality content and refrain from guest-posting or link directories. Establish relationships with influential sites so you can pitch useful ideas that fit with their subject and theme.
Fans and followers
Social media is fantastic, but it’s about engagement. Google’s Webmaster Trends Analyst, John Mueller, would tell you that social-media following has no direct affect on your SEO. All the same, an active community of members who share your content and link back to your site can spread your brand awareness and authority. This not only increases your site traffic but signals to Google that people are interested in your site and spreading its message.
As a SEO Services Company in Thane, SEO is a complicated beast, after avoiding these common pitfalls will help you play it smart and pay off in the long-term.