What is Social SEO?
Social SEO is the process of improving the social media presence and driving traffic to the website using various social media platforms.
Twitter still can be helpful with Google SEO
Honest and Natural Links in content – in this case, content is the key factor which makes everything work. Creating content which is innovation and with proper outbound links is important.
Optimizing your website – Changing the website/ post so as to optimize the website and hence increase the engagement on the website and driving more traffic to the website from the source.
Build genuine connections on Twitter – Social media platforms are filled with spam accounts and hence cannot all be considered useful for your use. Building a strong and relevant audience on Twitter can help increase the number of visitors on your website who will stay and also chances of conversion are higher in such cases.
Targeting your Website visitors at right time – The Google Analytics report will help us in getting the number of visitors who visited the website and the time and day of the week when the visitors visited the website. Tweeting and sharing content on Twitter will help increase the website visitors.
Using keywords from SEO Strategy – Using the SEO keywords for business in our tweets, we can get the visits from organic searches and our Post will help us rank don organic searches in SERP.
Using Twitter feed widgets to our website – Keeping in mind we have our SEO keywords in Tweets, embedding the news feed in website will give us some exposure in the targeted keywords.
Improving Personal Information in Social media profile – this is the important part where we cater to our content which will get viewed by visitors on the first impression. Keeping it much attractive and keyword focused, may give a good position for website as well as social profiles in SERP.
Optimizing keeping Bing in mind – Bing, another search engine like Google, is reading and understanding the social media posts and feeds in their search results. So where getting used by google or not these contents are still valuable for organic visitors.
Using trending content – Our content may be out of date in the current scenario, but checking out trending content on twitter and other handles and creating and crafting content accordingly will increase engagement to tweets and profile.
Using Hashtags – Hashtags are the way to broaden our tweets to get it shown which the particular hashtag is searched. We need to the use the relevant #hashtags with trending topic while posting any tweets.
Showing Interest in Other’s Content – It is not about sharing and marketing only our content and business on our twitter handle, re tweeting others tweets to our profile will increase the engagement on the profile.
Use of Images – Tweets with images included will more likely draw more visitors to the website post rather than text only tweet.
Analyzing Twitter Analytics – When some time passes it is important to stop tweeting for a bit and look at the Analytics on the twitter handle with the stats that are provided by Twitter. We can use it in very effective manner to know who are the people showing engagement on our tweets, we can them mould our content according to the interest.